Thehangline

LATEST ARTICLES ( 134 )

• Billboard With No Logo and No Image Is Still Effective

  

  Now this is some powerful iconography. If you know what this is about, I bet you feel proud like you just solved a riddle. I know I did. I felt cool for... Read more

  Posted on 02 November 2013 BUSINESS, MARKETING & ADVERTISING

• I Bet Your Next Battery Will Be an Interstate Battery

  

  It’s gotta be a tough racket selling a product that people don’t think about until they desperately need one. Take car batteries for example. I turn the key... Read more

  Posted on 02 November 2013 BUSINESS, MARKETING & ADVERTISING

• Saying Yes Isn’t the Only Way to Do Business

  I just read a blog post about pizza that made me think about out-of-home media sales. In his post, Seth Godin says “Some of the legendary families that serve... Read more

  Posted on 31 October 2013 BUSINESS, MARKETING & ADVERTISING

• Pink Billboards Everywhere

  

  Pink is everywhere this month. That’s an understatement in my own town of Charleston, SC where urgent care provider HealthFirst has completely dominated the... Read more

  Posted on 25 October 2013 BUSINESS, MARKETING & ADVERTISING

• What Happens When You Work For a Client That Just Gets It

  

  So this cool neighborhood restaurant (read: hipster hangout) in Dallas called Chicken Scratch trades a party for a billboard with CBS Outdoor. Read more

  Posted on 04 October 2013 BUSINESS, MARKETING & ADVERTISING

• RiverRocks Converts Stacked Billboards into a Rock-Climbing Wall

  

  Adventure sports and music collide at RiverRocks in Chattanooga, TN which started October 2nd. The Johnson Group and Fairway Outdoor pulled off an epic... Read more

  Posted on 04 October 2013 BUSINESS, MARKETING & ADVERTISING

• California Lottery Starts with Outdoor First

  

  I’ve often told agencies and clients to start with outdoor advertising first when developing a campaign. This boils your campaign down to the essence of your... Read more

  Posted on 03 October 2013 BUSINESS, MARKETING & ADVERTISING

• The Case for Doing Outdoor First

  Ever notice how a condensed version of something isn’t quite as powerful as the full version? A trailer is no substitute for the full film. Cliff’s Notes don’t... Read more

  Posted on 30 September 2013 BUSINESS, MARKETING & ADVERTISING

• MSU Scores Big with Almost-Free Advertising

  

  The Gran Fondo is a cycling event that helps fund skin cancer research at MSU College of Human Medicine. Besides doing kick-ass ads all the time, Extra Credit... Read more

  Posted on 17 September 2013 BUSINESS, MARKETING & ADVERTISING

• Dallas Finds a Better Use for Food Stamps

  

  I don’t think there’s anything I love more than making something out of other things that are that first thing’s polar opposite. There has to be a word for that... Read more

  Posted on 16 September 2013 BUSINESS, MARKETING & ADVERTISING

• The 61,000¢ Billboard

  

  Billboards made from unexpected materials really rev my engine. In my day job, I’m always try to apply some new material to vinyl or create the entire... Read more

  Posted on 20 June 2013 MARKETING & ADVERTISING

• Sukle. The Official Agency of Water Conservation.

  

  Sukle is back with another summer water conservation campaign for the Denver Water board. The campaign has evolved from “Use Only What You Need” into “Use Even... Read more

  Posted on 18 June 2013 BUSINESS, ECO-LIVING, MARKETING & ADVERTISING

• 2013 OBIE Awards

  

  The biggest event in out-of-home advertising, OAAA’s OBIE Awards, went down without a hitch on May 21. The event was swanky. The emcee was entertaining. And as... Read more

  Posted on 14 June 2013 BUSINESS, MARKETING & ADVERTISING

• Stripes Gets Fresh

  

  Our pals at Firehouse are back with 2013′s outdoor campaign for Stripes Convenience Stores. A little explanation from Associate Creative Director, Greg... Read more

  Posted on 07 March 2013 BUSINESS, MARKETING & ADVERTISING

• The Award for Most Gruesome OOH Ad Goes To…

  

  Just go ahead and start engraving “Leo Burnett – Toronto” on every out-of-home award for 2013. At Union Station in Toronto, this installation loses a finger eac... Read more

  Posted on 12 February 2013 BUSINESS, MARKETING & ADVERTISING

• Mallatt’s Uses Zombies as Fashion Models

  

  I was going to do a post about different Halloween-themed billboards but I had a hard time finding anything worth talking about. Read more

  Posted on 31 October 2012 BUSINESS, MARKETING & ADVERTISING

• ‘Like’ Outdoor

  

  Anyone else sick of seeing “ADVERTISE HERE” or “SPACE AVALABLE” or my all time favorite “A SITE FOR MORE EYES”? A self promotion should be just that, a promotio... Read more

  Posted on 23 October 2012 BUSINESS, MARKETING & ADVERTISING

• Woolite’s Color-Revitalizing Billboard

  

  In this interactive billboard for Woolite, viewers push a button to send colored liquid through a series of plastic tubes knitted into a dress. Read more

  Posted on 16 October 2012 BUSINESS, MARKETING & ADVERTISING

• Trucks Ads That Don’t Suck

  

  “This might be your new transportation if you drink and drive.”Remember that email with all the fake truck ads that cycles around every few months. I’m so sick... Read more

  Posted on 11 October 2012 HUMOR, MARKETING & ADVERTISING

• The World’s Largest Photography Exhibit Lasts Only 48 Hours

  

  On May 15, 2012, ADay.org asked people all over the world to take a picture and submit it for a future photography exhibition. The result is a public... Read more

  Posted on 08 October 2012 BUSINESS, MARKETING & ADVERTISING, PHOTOGRAPHY