On May 15, 2012, ADay.org asked people all over the world to take a picture and submit it for a future photography exhibition. The result is a public exhibition happening over the next 48 hours all over the world. Posterscope organized 284 digital networks and 73 media partners to display 45 of the best photos on 85,000 digital out-of-home screens on all major continents. The magnitude of that sentence bears repeating. Posterscope organized 284 digital networks and 73 media partners to display 45 of the best photos on 85,000 digital out-of-home screens on all major continents. If this isn’t the biggest digital out-of-home campaign ever organized, I don’t know what is. Kudos to everyone for pulling off this enormous feat.
I don’t want to let the shear size of the campaign overshadow the concept. In one fell swoop, ADay has shown the entire world a day in the life of the rest of the world. Some pictures are sweet. Some are funny. Some show struggle. Some show joy. Some third-world imagery is provocatively juxtaposed with the high-tech digital screens they’re displayed on. The campaign isn’t shocking, but I think it can rattle viewers just enough to make them think about their place in the world.
Find a screen near you.
ADay images updating on Flickr.
