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LATEST ARTICLES ( 42 )

• Free Webinar: How Big Data is Changing Retail Marketing Analytics

  

  How Big Data is Changing Retail Marketing Analytics | Free Webinar: April 25, 2012 John Wallace, Founder CEO and Brandon Mason, CTO are guest speakers in the... Read more

  Posted on 10 April 2012 BUSINESS, MARKETING & ADVERTISING

• Customer Engagement and Attribution: Top Priorities for Marketers

  

  A recent article published by Jill Brittlebank states that attribution is a top priority for marketers in 2012 and that brands need to get data savvy quickly. ... Read more

  Posted on 05 April 2012 BUSINESS, MARKETING & ADVERTISING

• Big Data Analysis from Retailer Indicates Sky Is Not Falling

  

  Big Data is one of the hottest topics these days. Target made news last month when the NY Times published an article showing how Target identified and targeted... Read more

  Posted on 02 April 2012 BUSINESS, MARKETING & ADVERTISING

• Dynamic Triggered Marketing: Who Gets It and What Content They See

  

  Event-triggered campaigns are powerful and drive conversion for many reasons – they are targeted, timely, and personalized. Over traditional batch and blast... Read more

  Posted on 21 March 2012 BUSINESS, MARKETING & ADVERTISING

• How to Use Pinterest for Event-Triggered Marketing

  

  Fashion retailers should take advantage of the incredibly rich user-generated content that's growing by the minute on hot social sharing site Pinterest. Read more

  Posted on 13 March 2012 BUSINESS, MARKETING & ADVERTISING

• Comparing Revenue Attribution Methodologies: What to Look For

  

  Unless you are already familiar with revenue attribution and are fairly technical/analytical, knowing what to look for when comparing competing offerings can... Read more

  Posted on 12 March 2012 BUSINESS, MARKETING & ADVERTISING

• UpStream Introduces a Revenue Attribution Proof of Concept

  

  Not sure where to start? Or how attributing revenue can apply to your business? Afraid to get saddled with a long-term committment without knowing the value? Read more

  Posted on 27 February 2012 BUSINESS, MARKETING & ADVERTISING

• Does Retail Marketing Really Qualify as Big Data?

  

  According to Wikipedia, Big Data "consists of datasets that grow so large that they become awkward to work with using on-hand database management tools. Read more

  Posted on 23 February 2012 BUSINESS, MARKETING & ADVERTISING

• Why ONLY Attributing Revenue to Marketing Treatments is a Bad Idea

  

  Sure, at first glance it makes sense. Attributing revenue to all the marketing channels that you spend money on seems to make sense if you are trying to... Read more

  Posted on 16 February 2012 BUSINESS, MARKETING & ADVERTISING

• Matchback Does Not Equal Attribution

  

  Time and time again we’ve heard companies use the terms “matchback” and “attribution” synonymously. They are simply not the same thing. Marketing effectiveness... Read more

  Posted on 13 February 2012 BUSINESS, MARKETING & ADVERTISING

• Meet the UpStream Team

  

  Most of the west coast based UpStream Team was in our office for a meeting, and we captured the day with a picture. Our team is headquartered in San Francisco,... Read more

  Posted on 10 February 2012 BUSINESS, MARKETING & ADVERTISING

• Why Customer-Level Data is Key to Attributing Revenue

  

  Marketers face the challenge of understanding how spending on marketing affects conversion.Techniques for attributing revenue, such as marketing mix models, cam... Read more

  Posted on 02 February 2012 BUSINESS, MARKETING & ADVERTISING

• Revenue Attribution: Five Benefits of Attributing Revenue Accurately

  

  Over the years marketers have attributed revenue using a variety of methods – last or first click, weighted or cascading attribution, complex heuristic rules,... Read more

  Posted on 26 January 2012 BUSINESS, MARKETING & ADVERTISING

• What is UpStream? | Integrated Marketing Performance Management

  

  UpStream is a suite of cloud-based software to manage big data problems: customer level revenue attribution and multi-channel optimization, event-triggered... Read more

  Posted on 18 January 2012 BUSINESS, MARKETING & ADVERTISING

• Event-Triggered Marketing: Real World Examples

  

  Smart businesses can use Event-Triggered Marketing in many ways – to encourage a purchase, engage repeat purchasers, nurture a prospect, drive store traffic, an... Read more

  Posted on 04 January 2012 BUSINESS, MARKETING & ADVERTISING

• Six Things to Think About With Event-Triggered Marketing

  

  Marketers spend much of their time planning. To save you time, here are six quick tips to think about when planning your Event-Triggered Marketing campaigns. Read more

  Posted on 29 December 2011 BUSINESS, MARKETING & ADVERTISING

• What is Event-Triggered Marketing?

  

  This is the first article in a series about Event-Triggered Marketing. Sometimes referred to as marketing automation, event-triggered marketing is a customizabl... Read more

  Posted on 22 December 2011 BUSINESS, MARKETING & ADVERTISING

• Case Study: Bella Pictures Uses UpStream to Automate ROI Analysis

  

  Bella Pictures, a national wedding photography company, uses UpStream’s Expense Tracker to calculate Cost Per Lead (CPL) and Customer Acquisition Costs (CAC) fo... Read more

  Posted on 01 October 2011 BUSINESS, MARKETING & ADVERTISING

• UpStream Has a New Home!

  

  The UpStream team has been growing rapidly, so we moved from our long time office on Sansome Street (we thought about double decker desks, but thought that migh... Read more

  Posted on 16 September 2011 BUSINESS, MARKETING & ADVERTISING

• The UpStream Attribution Methodology

  Business Researchers, Inc., set out to use advanced statistical modeling methods to determine the incremental sales attributable to each marketing channel, base... Read more

  Posted on 28 April 2011 BUSINESS, MARKETING & ADVERTISING