Smartadblog

LATEST ARTICLES ( 206 )

• Smart AdServer Launches One-of-a-kind Go-To Vertical Video Format

  

  You’ve heard all about the merits of vertical video in the first two articles in this series, “Dont’ Hate! Why Vertical Video is the Next Big Thing” and “Will... Read more

  Posted on 04 July 2016 SOCIAL MEDIA, TECH

• What We Didn’t Learn in Cannes

  

  Despite the addition of Lions Innovation and the plethora of ad tech companies docked just outside the palais, Cannes Lions has remained agency-heavy,... Read more

  Posted on 30 June 2016 SOCIAL MEDIA, TECH

• Smart AdServer Makes Understanding Programmatic Easy

  

  Are the definitions surrounding programmatic confusing you? Get it all straight in one minute flat!This video sheds light on OpenDirect, OpenRTB, open auction,... Read more

  Posted on 29 June 2016 SOCIAL MEDIA, TECH

• How Publishers Can Increase Their Programmatic Video Revenue

  

  US Country Manager Romain Job and Genesis Media’s Melissa Bonnick sat down for a Q A at OPS 2106 in New York. The highlights video below summarizes the panel... Read more

  Posted on 23 June 2016 SOCIAL MEDIA, TECH

• Are Programmatic Guaranteed and Automated Guaranteed the Same Thing?

  

  This article is an update of our October 2015 post entitled “What’s Programmatic Guaranteed?“ The ad tech industry is constantly evolving. New definitions pop u... Read more

  Posted on 21 June 2016 SOCIAL MEDIA, TECH

• Top 10 Twitter Accounts to Follow Before Cannes Lions

  

  In three days, the best and brightest of the advertising world will descend upon Cannes for the annual Cannes Lions gathering. Read more

  Posted on 16 June 2016 SOCIAL MEDIA, TECH

• Q&A with Smart AdServer CEO Cyrille Geffray

  

  The following is an interview with Smart AdServer CEO Cyrille Geffray. He discusses the company’s position in the market, its global presence, the 2016 hiring... Read more

  Posted on 08 June 2016 SOCIAL MEDIA, TECH

• Will Video Ad Production Change Now That Vertical Video is on the Rise?

  

  Our second article in a three part series on vertical video takes a look at the impact the format will have on the way video advertisements are conceived,... Read more

  Posted on 07 June 2016 SOCIAL MEDIA, TECH

• How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part...

  

  The first piece in our series on video advertising standards, The Evolution of IAB Video Standards, traces the history of VAST, VPAID and VMAP. The second... Read more

  Posted on 30 May 2016 SOCIAL MEDIA, TECH

• How VAST 4.0 Responds to Emerging Challenges in Digital Video Advertising: Part I

  

  The first piece in our series on video advertising standards, The Evolution of IAB Video Standards, traces the history of VAST, VPAID and VMAP. This second... Read more

  Posted on 27 May 2016 SOCIAL MEDIA, TECH

• New York Vs. Paris: The Ad Tech Industry

  

  Inspired by graphic designer Vahram Muratyan’s blog-turned-book, Smart AdServer created a “New York versus Paris” infographic based on our observations of the a... Read more

  Posted on 24 May 2016 SOCIAL MEDIA, TECH

• Don’t Hate! Why Vertical Video is the Next Big Thing

  

  Our first article in a three part series on Vertical Video.If it seems like everyone is always on their Android or iPhone, you’re right — there are now... Read more

  Posted on 20 May 2016 SOCIAL MEDIA, TECH

• Customer Case Study: Smart Forecasting Tool

  

  Download the Forecast Case Study in PDF formatAccess the Forecast Case Study via Slideshare The client, currently operating in 40 countries, is one of Europe’s... Read more

  Posted on 13 May 2016 SOCIAL MEDIA, TECH

• Switching from Liverail? Here Are 4 Reasons to Choose Smart AdServer

  

  U.S. digital video ad spending reached nearly $7.8 billion in 2015, an increase of 33.8% over the previous year, according to eMarketer. The estimate represente... Read more

  Posted on 26 April 2016 SOCIAL MEDIA, TECH

• The Rise of Out-stream Video Formats

  

  What’s In-stream?In-stream video advertisements run before, during or after a video. In industry lingo, that’s “pre-roll”, “mid-roll” or “post-roll”. Read more

  Posted on 04 April 2016 SOCIAL MEDIA, TECH

• Header Bidding: Don’t Believe The Hype

  Header bidding — also known as pre-bidding, advance bidding, holistic yield management and even “tagless integration” (even though it requires tags to... Read more

  Posted on 31 March 2016 SOCIAL MEDIA, TECH

• Genesis Media CEO Mark Yackanich Discusses the Merits of Smart AdServer

  Genesis Media CEO Mark Yackanich discussed the merits of Smart AdServer in an interview with Bill Brazell that first appeared on the media and tech blog The Mak... Read more

  Posted on 25 March 2016 SOCIAL MEDIA, TECH

• The Evolution of IAB Video Advertising Standards

  

  Selling and serving video advertisements has been considered complicated for publishers and advertisers for two key reasons — their lack of familiarity with... Read more

  Posted on 17 March 2016 SOCIAL MEDIA, TECH

• The Many Shades of In-Feed

  

  Our four-part series has defined native advertising, discussed the ad blocking factor, and shared some best practices for serving native ads. Read more

  Posted on 04 March 2016 SOCIAL MEDIA, TECH

• Native Ads Best Practices

  

  This article on best practices is the third in a four-part series on native advertising. Learn about Federal Trade Commission (FTC) regulations, best practices... Read more

  Posted on 26 February 2016 SOCIAL MEDIA, TECH