Smartadblog
MY BLOGS
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Smart AdServer Blog
http://blog.smartadserver.com/
This blog exists to provide current news and informationt to learn more about Smart AdServer and its activities or about the online advertising market.
LATEST ARTICLES ( 206 )
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Smart AdServer at MWC’17: What is the Next Element?
Like every year, telco players met at the Mobile World Congress (MWC) in Barcelona to discuss the latest innovation in smartphones, mobile networks, "Internet o... Read more
Posted on 15 March 2017 SOCIAL MEDIA, TECH -
Mobile Advertising Trends: A Pre-MWC Webinar
Heading to Mobile World Congress and feeling a little lost? Check out the highlights of our mobile trends webinar to make sure you're up to date! Our webinar... Read more
Posted on 23 February 2017 SOCIAL MEDIA, TECH -
Register for Our Webinar on Mobile Advertising Trends!
Pre-MWC WebinarMake sure you’re up to date on the hottest mobile advertising trends before heading to Mobile World Congress!Join our webinar on Tuesday, Februar... Read more
Posted on 02 February 2017 SOCIAL MEDIA, TECH -
A Few Good Units: Mobile Challenges Going Into 2017
Back in August of 2016, the Google Webmaster Blog announced that come Jan. 10, 2017, "pages where content is not easily accessible to a user on the transition... Read more
Posted on 24 January 2017 SOCIAL MEDIA, TECH -
A Few Good Units: Mobile Challenges Going Into 2017
This article was first published by Gavin Dunaway on admonsters.com.Back in August of 2016, the Google Webmaster Blog announced that come Jan. Read more
Posted on 24 January 2017 SOCIAL MEDIA, TECH -
Top 5 Blog Posts of 2016
What has been our most popular programmatic content of 2016? Get our top 5 programmatic blog posts here! 1. What is programmatic guaranteed?What’s the real IAB... Read more
Posted on 16 January 2017 SOCIAL MEDIA, TECH -
8 Ways to Boost Your 2017 Programmatic Monetization Strategy
We've got 8 ways to make sure you're on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends! Want to see... Read more
Posted on 05 January 2017 SOCIAL MEDIA, TECH -
8 Ways to Boost Your 2017 Programmatic Monetization Strategy
We’ve got 8 ways to make sure you’re on track with your programmatic digital marketing strategy. Check out our infographic for the top 2017 trends! Want to see... Read more
Posted on 05 January 2017 SOCIAL MEDIA, TECH -
3 Things to Know About Rewarded Video
What’s rewarded video and how can publishers use it to monetize websites? “Get Smart About Rewarded Video” explains it all in less than 3 minutes! Read more
Posted on 19 December 2016 SOCIAL MEDIA, TECH -
Standing Up to GAFA With a Universal ID
Publishers and ad tech vendors alike have been searching for a way to seriously challenge GAFA. Joining DigiTrust may be the first step to doing so. Read more
Posted on 07 December 2016 SOCIAL MEDIA, TECH -
Standing Up to GAFA With a Universal ID
What's DigiTrust? This non-profit collaborative organization grew out of an IAB working group and is made up of both premium publishers and ad tech platforms... Read more
Posted on 07 December 2016 SOCIAL MEDIA, TECH -
Charity in the Digital Media Industry: Q&A w/ Tom Deierlein
Smart AdServer spoke with Tom Deierlein, founder of the TD Foundation, a nonprofit dedicated to aiding children impacted by war. A former ad tech executive and ... Read more
Posted on 30 November 2016 SOCIAL MEDIA, TECH -
Smart AdServer Signs BVDW Code of Conduct for Programmatic Advertising
With the rise of GAFA and the ever-growing presence of media arbitrage, publishers have less and less visibility into the true value of their inventory. Read more
Posted on 25 November 2016 SOCIAL MEDIA, TECH -
The True Programmatic Setup: A Talk With Smart AdServer and Genesis Media
Genesis Media customizes ad experiences by tracking more than 100 signals to evaluate user attention. This article in AdMonsters is all about how is the ad... Read more
Posted on 25 November 2016 SOCIAL MEDIA, TECH -
Stratégies Publishes New Programmatic Landscape
Stratégies just released the 2016 version of its "Programmatic Landscape" for French ad tech. Like all the other landscapes of the ecosystem, it's growing... Read more
Posted on 24 November 2016 SOCIAL MEDIA, TECH -
Stratégies Publishes New Programmatic Landscape
Stratégies just released the 2016 version of its “Programmatic Landscape” for French ad tech. Like all the other landscapes of the ecosystem, it’s growing... Read more
Posted on 24 November 2016 SOCIAL MEDIA, TECH -
Marketing Remix Keynote, “Transparency, the Key to Control”
Why should you read this article? Because transparency in the programmatic ecosystem is the only way for publishers to make sure they're not being taken... Read more
Posted on 16 November 2016 SOCIAL MEDIA, TECH -
Marketing Remix Keynote, “Transparency, the Key to Control”
CMO Corey Kronengold addressed the French ad tech industry on Tuesday at Viuz’s annual Marketing Remix. The day-long event focused on programmatic and featured ... Read more
Posted on 16 November 2016 SOCIAL MEDIA, TECH -
Smart Marketing Remix Picks for Publishers
Last month, ad tech took over New York, but now it’s Paris’ turn! The Viuz Marketing Remix is back, and serving up the best in digital, data, and programmatic. Read more
Posted on 10 November 2016 SOCIAL MEDIA, TECH -
Smart Tech: What’s Unity? And Can You Build a Bridge?
This article is our first with truly tech bent. Written by one of our mobile developers, Loïc Giron Dit Metaz, it delves into what Unity has brought to the... Read more
Posted on 08 November 2016 SOCIAL MEDIA, TECH