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LATEST ARTICLES ( 360 )

• The Long and Winding Road : ‘ Sleeping Giant Wakes Up’….

  

  ‘Sleeping giant wakes up’… It had to happen eventually, too much of one thing always brings a reaction, it’s a law of physics. Read more

  Posted on 13 August 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘How to Win at Content Marketing’

  

  How to win at content marketing… As if anybody is so skilled and experienced to really tell anybody ‘how to win at content marketing’! Read more

  Posted on 06 August 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Don’t Forget Empathy…’

  

  Don’t forget empathy… I was recently watching a quirky Italian detective TV series called ‘Montalbano’ where the main character acts a lone wolf hunting down... Read more

  Posted on 30 July 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road: ‘We Demand the Glorious Death of TV’

  

  We demand the glorious death of TV! We do? Really? Yes indeed, the way we watch and procure TV programmes and video content has changed for ever and... Read more

  Posted on 24 July 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : Will. i. Am Talks Sense

  

  Will. i. am talks sense… Having recently watched a documentary about Will. i am , I was struck by how much more complex a character he is compared to the game... Read more

  Posted on 15 July 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ’1776 and All That…’

  

  1776 and all that…. America and England are countries separated by the same language, said someone far more accomplished than me. Read more

  Posted on 08 July 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Best Way to Handle Rejection’…

  

  Best way to handle rejection… Is it really rejection or is it refinement? Whatever your particular field of business or work you will recognise the awful moment... Read more

  Posted on 25 June 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : 2 Ways We Understand Silence…

  

  2 ways we understand Silence… They say, ‘Silence can’t be misquoted’.. true enough but it can be misunderstood and often is. There is an inherent problem in... Read more

  Posted on 17 June 2014 MARKETING & ADVERTISING, TECH

• How To Write Effective Blog Posts

  

  “You know that content marketing is important and you know that you should have a blog on your website, but do you know how to write an effective blog post? Read more

  Posted on 13 June 2014 MARKETING & ADVERTISING, TECH

• These 4 Myths Might Be Killing Your Content

  

  “Technology transforms marketing in waves.  New platforms like search engines, social media and the mobile web create amazing opportunities, but leave... Read more

  Posted on 11 June 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘The Best Option? Collaborate Or Die!’…

  

  The best option is to collaborate or die… Remember when people with innovative ideas would protect them from view despite the help they might have received... Read more

  Posted on 10 June 2014 MARKETING & ADVERTISING, TECH

• 5 Selling Points For Implementing Top-Down Content Marketing

  

  “According to a recent study, the majority of consumers wouldn’t care if 73% of brands ceased to exist. Whether your company sells solar-powered refrigerators o... Read more

  Posted on 09 June 2014 MARKETING & ADVERTISING, TECH

• 7 Ways Video Marketing Can Grow Your Business (Video)

  

  “One of my favorite moves when doing a presentation is to pull an iPhone out of my pocket, hold it up high in the air, and ask the question, “Okay, can someone... Read more

  Posted on 07 June 2014 MARKETING & ADVERTISING, TECH

• Survey Says Trust in Content Marketing is High but Fragile

  

  “According to the survey, 74% of the general public trusts content from businesses that aim to educate readers about a particular topic. Read more

  Posted on 06 June 2014 MARKETING & ADVERTISING, TECH

• For Successful Content Marketing: Less Discussion More Doing

  

  Content Marketing isn’t something you talk about. It’s not something you read about … or watch videos about or have meetings about to discuss what everybody els... Read more

  Posted on 05 June 2014 MARKETING & ADVERTISING, TECH

• Content Marketing – The Only Marketing That’s Left

  

  “Renowned marketing author, Seth Godin, once said - “[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers... Read more

  Posted on 04 June 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ’3 Options for Content Marketing’

  

  3 options for content marketing… There rages within us all the conflict between, on the one hand, achieving results quickly and then, on the other hand,... Read more

  Posted on 03 June 2014 MARKETING & ADVERTISING, TECH

• 5 Tips to Deliver a Killer Video Marketing Experience

  

  “Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Read more

  Posted on 02 June 2014 MARKETING & ADVERTISING, TECH

• The Long and Winding Road : ‘Been There, Seen It, Done It’…

  

  Been there,seen it, done it… I once worked with a lady who had a favourite saying when confronted with people who ‘knew it all’. She used to say , ‘ there is th... Read more

  Posted on 29 May 2014 MARKETING & ADVERTISING, TECH

• Contrarian Content Marketing: How to Zig When Everyone Else Zags

  

  “Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The... Read more

  Posted on 29 May 2014 MARKETING & ADVERTISING, TECH