Marketing & Advertising Magazine

Survey Says Trust in Content Marketing is High but Fragile

Posted on the 06 June 2014 by Scotcombs @3rdplanetmedia

Steam Gears“According to the survey, 74% of the general public trusts content from businesses that aim to educate readers about a particular topic. It is however a fragile trust that businesses must take care in protecting: even signing off an otherwise objective blog post or newsletter with a product pitch will bring the content’s credibility level down by 29%.

Other content marketing offenses that impede customer trust, as reported by survey participants, include presenting information that:” More from this article by Kentico Digital Experience>>>

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