Marketingtango

LATEST ARTICLES ( 703 )

• Finding the Value in Your Brand Attributes

  

  Satisfying Bites From Snickers® ‘You’re Not You’ Campaign Looking for big-brand brilliance to enhance your own marketing efforts? Read more

  Posted on 10 July 2013 BUSINESS, MARKETING & ADVERTISING

• Steal This: Three Email Marketing Tips from the Masters

  

  If you were lucky, you had a mentor guiding you in making early career decisions. Now that you’re tackling complicated integrated marketing strategies, where... Read more

  Posted on 09 July 2013 BUSINESS, MARKETING & ADVERTISING

• Show Your Expertise on Quora

  

  What sets you apart from your competition? If you’re a service professional, it’s your specialized expertise. Whether you’re an accountant, a lawyer, or a... Read more

  Posted on 04 July 2013 BUSINESS, MARKETING & ADVERTISING

• Don’t Feed the Penguin: Link Earning Vs. Link Building

  

  Google Penguin search algorithm updates are near-monthly software changes meant to root out and penalize shady techniques, like sketchy backlink-building, that... Read more

  Posted on 03 July 2013 BUSINESS, MARKETING & ADVERTISING

• Video Tips Any Business Can Use

  

  Though producing online video has never been easier, many entrepreneurs and integrated marketers still haven’t taken the plunge. Some want to better understand... Read more

  Posted on 02 July 2013 BUSINESS, MARKETING & ADVERTISING

• Sign of the Times: Typography and the Aging Eye

  

  It happens to the best of us. As we age, our vision diminishes. Our pupils shrink, allowing less light to enter our eyes, resulting in a dimmed distortion of... Read more

  Posted on 27 June 2013 BUSINESS, MARKETING & ADVERTISING

• Marketers Contemplate 15 Seconds of Fame on Instagram Video

  

  If your marketing budget has an extra $4 million dollars to spend, your business can reach 108 million TV viewers with a single 30-second commercial on the Supe... Read more

  Posted on 26 June 2013 BUSINESS, MARKETING & ADVERTISING

• Integrating Nostalgia With Today’s Marketing

  

  What do whiskey bottles, shampoo, floppy disks, video games and Mr. T all have in common? The only punch line, despite the presence of Mr. Read more

  Posted on 25 June 2013 BUSINESS, MARKETING & ADVERTISING

• Tried-and-True Tips for Improving Email Response

  

  Despite the number of channels competing for consumers’ attention, email remains one of the integrated marketer’s most potent and powerful options. Read more

  Posted on 20 June 2013 BUSINESS, MARKETING & ADVERTISING

• The Nadia Comaneci of Summer Marketing Campaigns?

  

  Forget nine-point-something. The International Olympic Committee (IOC) may channel the Romanian gymnast’s 1976 achievement and score a perfect 10, with its... Read more

  Posted on 19 June 2013 BUSINESS, MARKETING & ADVERTISING

• When Is It Safe To Be Social After Tragedy Strikes?

  

  A number of normally savvy social business marketers were caught flatfooted after the Boston Marathon bombing. Perhaps not watching the real-time activity in... Read more

  Posted on 18 June 2013 BUSINESS, MARKETING & ADVERTISING

• Reap the Rewards of Marketing With Retail Signage

  

  If you’re the owner of a retail store, you’ve probably already invested in an identity sign for the front of your business. But don’t let your marketing and... Read more

  Posted on 13 June 2013 BUSINESS, MARKETING & ADVERTISING

• How To Fight Showrooming

  

  You see “showrooming” all the time now. Maybe you’ve even done it yourself. People go into a store to find a particular product. They ask the sales staff a lot... Read more

  Posted on 12 June 2013 BUSINESS, MARKETING & ADVERTISING

• Beyond the Booth: 5 Steps to Trade Show Success

  

  “80% of success is showing up.” — Woody Allen Unfortunately, just showing up at a trade show with a booth is not enough. A successful appearance depends on... Read more

  Posted on 11 June 2013 BUSINESS, MARKETING & ADVERTISING

• Creative Marketing With Stock Photography

  

  With the increasingly visual nature of integrated marketing, you need a reliable source for images to continue producing consistent quality content for your... Read more

  Posted on 06 June 2013 BUSINESS, MARKETING & ADVERTISING

• The Dime Store Marketer’s Guide to Testing Direct Mail

  

  Most integrated marketers view the testing and measurement of their direct-mail campaigns a lot like we view saving for a retirement. You know you should do it... Read more

  Posted on 05 June 2013 BUSINESS, MARKETING & ADVERTISING

• The Data Dilemma: Four Ways to Email Smarter

  

  Deciding what’s for dinner is a good use of gut instinct. Deciding how to market to customers is not. Yet only 11 percent of FORTUNE 1000 integrated marketers... Read more

  Posted on 04 June 2013 BUSINESS, MARKETING & ADVERTISING

• Five Tips for Writing News Releases That Resonate

  

  Around 2009, content-marketing evangelists like David Meerman Scott and others began encouraging businesses to “think like publishers,” skipping middleman... Read more

  Posted on 30 May 2013 BUSINESS, MARKETING & ADVERTISING

• Why Hiring a Social Media Agency Can Save You Money

  

  Having an intern or junior person to manage your social media marketing might seem like a good way to save some money. But think again before turning someone... Read more

  Posted on 29 May 2013 BUSINESS, MARKETING & ADVERTISING

• Corporate Social Responsibility in B2B

  

  How Grainger Put CSR into B2B Marketing Since “We Are the World” rocked the 80′s with compassionate activism, businesses have infused brands with corporat... Read more

  Posted on 28 May 2013 BUSINESS, MARKETING & ADVERTISING