Marketingtango

LATEST ARTICLES ( 703 )

• Four Opt-Out Email Campaign Options

  

  Maybe you have access to an email list compiled by a trade or membership group, event attendee list, networking organization, sweepstakes entrant list, or some... Read more

  Posted on 27 November 2013 BUSINESS, MARKETING & ADVERTISING

• Starbucks Blends Marketing With Activism

  

  Here’s a thought: If an activist pushes a petition without actually taking a stand, does it make an impact? Starbucks CEO Howard Schultz recently asked customer... Read more

  Posted on 26 November 2013 BUSINESS, MARKETING & ADVERTISING

• Using Social Intelligence to Measure Marketing ROI

  

  All marketers want to know the return on investment (ROI) of their efforts, but it can be difficult to pin down. As marketing pioneer John Wanamaker famously... Read more

  Posted on 21 November 2013 BUSINESS, MARKETING & ADVERTISING

• Can United Airlines Make the Skies Friendly Again?

  

  When United Airlines introduced its “Fly the Friendly Skies” tagline in 1965, the average loaf of bread cost 21 cents, Beatlemania afflicted millions and the... Read more

  Posted on 20 November 2013 BUSINESS, MARKETING & ADVERTISING

• How to Target Boomers and Beyond with Direct Marketing

  

  There isn’t a gold watch at retirement in their future, and if they catch you using the term “golden years” in your direct marketing, you will wish you could... Read more

  Posted on 19 November 2013 BUSINESS, MARKETING & ADVERTISING

• Influencing the Influencers: Tips for Engaging Thought Leaders

  

  Influencer marketing is the process of developing relationships with key communicators within an industry or community. It’s like WOM (word of mouth marketing)... Read more

  Posted on 14 November 2013 BUSINESS, MARKETING & ADVERTISING

• Greet Them at the Door: Signage for Hotels

  

  You devote a lot time getting your brand just right on online review sites like Yelp and TripAdvisor. But what impression do you make on guests when they... Read more

  Posted on 13 November 2013 BUSINESS, MARKETING & ADVERTISING

• The Captain Zantac Marketing Campaign: What Works, What Doesn’t

  

  The goals of German drug giant Boehringer Ingleheim’s (BI) new marketing campaign could have easily been the same as one of yours: brand building, product... Read more

  Posted on 12 November 2013 BUSINESS, MARKETING & ADVERTISING

• Are These Commonly Held Myths Holding Back Your Video Marketing?

  

  Misconceptions about the creation, quality and consumption of online video is costing B2B companies in missed leads and lost opportunities, according to a recen... Read more

  Posted on 07 November 2013 BUSINESS, MARKETING & ADVERTISING

• Mobile Ad Spending Rises 145% in Six Months

  

  Internet advertising is going gangbusters this year, especially mobile ad spending. The amount of advertising spending on smart phones and tablets has risen to... Read more

  Posted on 06 November 2013 BUSINESS, MARKETING & ADVERTISING

• Amp Up Trade Show Marketing Effectiveness with Surveys

  

  In our socially connected world, it’s good to know that a little face time goes a long way. In fact, a new study from Sagefrog Marketing Group found that... Read more

  Posted on 05 November 2013 BUSINESS, MARKETING & ADVERTISING

• What Should Marketers Know About Google Hummingbird?

  

  If your website offers helpful, informative content, high-quality links and an optimized mobile experience, the Search Engine Journal says you’re already... Read more

  Posted on 31 October 2013 BUSINESS, MARKETING & ADVERTISING

• Vinyl Vehicle Wraps: What Marketers Should Know

  

  The Outdoor Advertising Association of America (OAAA) says that vinyl vehicle wraps offer the lowest cost-per-impression of any form of advertising. Read more

  Posted on 30 October 2013 BUSINESS, MARKETING & ADVERTISING

• Customer Service Tips From a Retail Marketing Genius

  

  It’s been said that nothing kills a bad product faster than good advertising. After spending time and money carefully crafting your message, producing a... Read more

  Posted on 29 October 2013 BUSINESS, MARKETING & ADVERTISING

• How To Give Mobile Customers What They Want, Fast

  

  Savvy integrated marketers already know the importance of responsive website design when it comes to maximizing the mobile experience of customers. Read more

  Posted on 24 October 2013 BUSINESS, MARKETING & ADVERTISING

• Integrated Marketing Keeps Pool Company Afloat

  

  Not long ago, River Pools and Spas (RPS) of Warsaw, Virginia, was struggling to compete. Like other small businesses at the time, RPS relied heavily on... Read more

  Posted on 23 October 2013 BUSINESS, MARKETING & ADVERTISING

• Four Habits of Highly Effective Content Marketers

  

  A lot of companies out there aren’t sure if they’re doing a good job at content marketing. But at least they’re making a go of it: a whopping 94% of small... Read more

  Posted on 22 October 2013 BUSINESS, MARKETING & ADVERTISING

• Supercharge Email Subject Lines

  

  Slapping email subject lines together instead of carefully thinking them through is a surefire way to torpedo campaign results, says British marketing firm... Read more

  Posted on 17 October 2013 BUSINESS, MARKETING & ADVERTISING

• The Marketing Payback of Intentional Database Design

  

  These days, common performance metrics, such as lead conversions, email open and click rates, ad impressions and others give marketers and executives some idea... Read more

  Posted on 16 October 2013 BUSINESS, MARKETING & ADVERTISING

• The Princess and the Marketing Campaign

  

  How Princess Cruises Launched Its Most Successful Integrated Campaign Yet The airwaves were filled with political and economic angst in the fall of 2012. Read more

  Posted on 15 October 2013 BUSINESS, MARKETING & ADVERTISING