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LATEST ARTICLES ( 703 )

• The Priceless Lessons MasterCard Teaches Marketers

  

  MasterCard aired its first “Priceless” television commercial in 1997. Seventeen years later, the technology company and payments industry leader continues to... Read more

  Posted on 06 March 2014 BUSINESS, MARKETING & ADVERTISING

• Experts Forecast Social Marketing Surge in 2014

  

  Extensive research by Marketing Charts reveals that the majority of marketers across the US expect to increase their social media budgets in 2014. Read more

  Posted on 05 March 2014 BUSINESS, MARKETING & ADVERTISING

• Is Your Website Truly Mobile-Friendly?

  

  Much has already been written about the integrated marketing opportunities offered by mobile platforms and the importance of responsive design in adapting your... Read more

  Posted on 04 March 2014 BUSINESS, MARKETING & ADVERTISING

• How YouTube Makes Video Content More Shareable

  

  As the second largest search engine after Google (and a subsidiary of Google), YouTube keeps growing and changing. Being a marketer who approaches video... Read more

  Posted on 27 February 2014 BUSINESS, MARKETING & ADVERTISING

• VW Marketing VP Raises the Bar On Messaging

  

  Everyone knows what Volkswagen does, right? Well, not so fast. Volkswagen recently surpassed GM and Toyota to become the world’s largest automaker, with three... Read more

  Posted on 26 February 2014 BUSINESS, MARKETING & ADVERTISING

• Woo More Customers with Relevant Targeted Data

  

  As experienced integrated marketers will attest, marketing success today hinges on targeting—your ability to reach the right person at the right time with the... Read more

  Posted on 25 February 2014 BUSINESS, MARKETING & ADVERTISING

• Is OAO the Next Big Thing in Search?

  

  Just when you began to dream in keywords, Google radicalized its algorithms, essentially killing search engine optimization (SEO) as we know it. From its... Read more

  Posted on 20 February 2014 BUSINESS, MARKETING & ADVERTISING

• Networking to Stand Out

  

  Thanks to working with your creative services professional, you have a knock-out exhibit booth that turns heads, your marketing collateral conveys a clear call... Read more

  Posted on 19 February 2014 BUSINESS, MARKETING & ADVERTISING

• Tackle Marketplace Misconceptions Head On

  

  What if the biggest barrier to profitability is not the effectiveness of your operation, customer acceptance of your products or even the strength of your... Read more

  Posted on 18 February 2014 BUSINESS, MARKETING & ADVERTISING

• Signage Trends Point To Digital and Interactive

  

  This month at ISE Europe, the world’s fastest-growing and best-attended show in the professional AV and electronic systems industry, the buzz is about digital... Read more

  Posted on 13 February 2014 BUSINESS, MARKETING & ADVERTISING

• Five (More) Indispensable Metrics for Gauging Your Content

  

  Pearl of wisdom? Or timeworn platitude? Regardless of how you feel about it, the maxim “you can’t manage what you can’t measure” should be top of mind in every... Read more

  Posted on 12 February 2014 BUSINESS, MARKETING & ADVERTISING

• Does Direct Marketing Still Have a Place in Real Estate?

  

  The listing flyer promoting the local fixer-upper or neighborhood’s best buys used to be the livelihood of real estate marketers. Today, however, agents must... Read more

  Posted on 11 February 2014 BUSINESS, MARKETING & ADVERTISING

• For 2014: A New Spin on Mobile Ads

  

  It might be too early to tell, but if claims of higher click-through rates (CTR), greater post-click engagement and bit-champing Fortune 100 brands prove true,... Read more

  Posted on 06 February 2014 BUSINESS, MARKETING & ADVERTISING

• The Socialization of The Super Bowl

  

  Social media rocked at this year’s Super Bowl. Many leading brands not only chose not to incur the high expense of a TV commercial but also used the game as a... Read more

  Posted on 05 February 2014 BUSINESS, MARKETING & ADVERTISING

• Our Favorite Super Bowl Ads of 2014

  

  Continuing our tradition, below are our picks for the commercial ads we liked best from the 2014 Super Bowl Game. It’s encouraging to see more companies take... Read more

  Posted on 04 February 2014 BUSINESS, MARKETING & ADVERTISING

• What You Can Learn from Super Bowl Advertisers

  

  You may not have the budget of Super Bowl advertisers, but that doesn’t mean you can’t steal their marketing secrets to earn prime time-worthy success. Read more

  Posted on 30 January 2014 BUSINESS, MARKETING & ADVERTISING

• When Super Bowl Advertising Became Super

  

  This year’s Super Bowl XLVIII sold out a month earlier than last year’s game. No, not the tickets to the game—the ads! A single commercial during the February... Read more

  Posted on 29 January 2014 BUSINESS, MARKETING & ADVERTISING

• Small Businesses Win In Big Game Marketing Campaign

  

  Hats off to Intuit for putting its money where its mouthpiece is. The financial software maker, which for decades has touted its commitment to small business... Read more

  Posted on 28 January 2014 BUSINESS, MARKETING & ADVERTISING

• New Methods Aim to Turn Search Engines Into Answer Engines

  

  As an informed integrated marketer, you’ve no doubt heard that the Wild West days of search engine marketing are numbered. No more tricking search bots with... Read more

  Posted on 23 January 2014 BUSINESS, MARKETING & ADVERTISING

• How To Promote Your Event Without a Media Budget

  A lot of planning goes into any event, from booking speakers and securing the venue to promoting it. Here are some simple techniques you can use to promote... Read more

  Posted on 22 January 2014 BUSINESS, MARKETING & ADVERTISING