This month at ISE Europe, the world’s fastest-growing and best-attended show in the professional AV and electronic systems industry, the buzz is about digital signage.
For marketers with the budget to allow it, digital signage offers previously unheard of opportunities for connecting and engaging with prospects and customers. Here are four key trends to watch for, as highlighted by CAYIN Technology, a provider of dynamic digital signage solutions.
Engage Customers with Content
Making the most of your digital signage investment requires compelling video and other types of content to engage your audience. Digital signage now offers high-quality multimedia playback that supports HD video, Flash, HTML5, and other types of digital content. Although the playback comes at a price, cloud resources are available to provide marketers with a wide range of materials for free.
Digital Signage Gets Interactive
As people use their smart phones to shop and search as much as to communicate, mobile devices offer marketers more ways to engage customers through digital signage. At the ISE show, CAYIN will demonstrate how mobile consumers can instantly get information by scanning QR codes with their smart phones or tablets and engage directly with marketers using digital signage via their mobile devices.
Live Streaming Signage
Digital signage offers new and easier ways to share information. Through the power of the Internet, a wide variety of live data and video can be displayed on signage screens. Your audience of smart phone users can access real-time web content, such as Twitter, currency rates, weather reports, and so on. Consumers can also link to specific pages of your website through your digital sign. Live streaming video is an option as well, available through Local Input, LAN, and WAN sources.
Tracking ROI via Signage
Digital signage can offer marketers the ability to track and measure analytic data to determine ROI. In addition, demographic consumer data can be gathered through digital signage, helping marketers in providing relevant content to their audience, precisely at the moment of decision.
