Keewood

LATEST ARTICLES ( 235 )

• The Menu is So Important, It’s Usually Awful.

  

  Happens all the time. Too many people get involved in a business’s most important project. Conflicting voices and contradictory views drive the solution toward... Read more

  Posted on 17 January 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Arby’s Wants You to Forget About the Angry Detective for a Minute and Talk...

  

  Apparently, tomorrow is National Hat Day. January 15th. Arby’s has that big hat. Two, then two, whaddaya know: four. “Please sign the petition and try our new... Read more

  Posted on 14 January 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Dunkin’ Donuts Fires All of Its PR Guns at One Time, Explodes into Space.

  Remember that Dunkin’ Donuts promo where they would pay off your mortgage, but that was buried in about ten thousand other simultaneous promotional ideas?... Read more

  Posted on 09 January 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Three Resolutions I Wish Marketers Would Make for 2013.

  

  1. Learn From the Cows’ simplicity. I watched the Chic-fil-A bowl with my cousin on New Year’s Eve. What a pleasure to see all those branded, simple,... Read more

  Posted on 08 January 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Taco Bell Demonstrates How to Approach Social Media with Imagination (and Withou...

  

  Five years ago, can you imagine how many meetings would have been convened to consider the question of whether one high school diver should be given official,... Read more

  Posted on 07 January 2013 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• My Five Favorite Restaurant Marketing Moments of 2012

  

  These are smaller, more personal moments that I’m reflecting on, not the larger issues that confront man and nature and restaurants. Read more

  Posted on 26 December 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• My 2012 Year-End List of The Year’s Best Year-End Lists

  

  Do you love lists? Of course you do. Why? 1.) They are very organized. 2.) They tell you how much longer before you can be done reading. 3.) They make you have... Read more

  Posted on 22 December 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Dear Yelp: Do Not Dismiss Nosh, Ness, Foodspotting, Chef’s Feed, Or Fork.ly....

  

  If one can afford to be detached and bemused, this is a Golden Age—a Silicon-based Platinum age!—for watching new apps and digital services rise and fall.... Read more

  Posted on 19 December 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Forgive Us, Big Boy. Apologies, Tony Roma. Sorry ’bout That Ride into the Sunset...

  

  Why do we let the brands we love die? If people really did love Hostess brands, we could have skipped the No-More-Twinkies jokes that, at their peak, occurred 4... Read more

  Posted on 13 December 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Wait, Dunkin Donuts Will Help Pay My Mortgage? Why Didn’t You Say So? …Oh, You...

  

  And and and get your video or photo on the Dunkin Donuts Times Square billboard on New Year’s Eve, and some JetBlue tickets, among many other things. Read more

  Posted on 11 December 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• An NRN/RH Webinar About Where Food is Grown and How It’s Raised That Will Be...

  So that’s pretty funny. Still, it’s real. People do care. I have a friend who this very night is going to a restaurant in Bloomington, Indiana, called The Farm... Read more

  Posted on 30 November 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Too Late for Your Thanksgiving Travels, Probably, but Just in Time for Your Big...

  

  Some group calling themselves the Physicians Committee for Responsible Medicine or (predictably) the PCRM has decided which airports serve the healthiest food.... Read more

  Posted on 26 November 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Denny’s, Papa John’s Still at Forefront of Obamacare Resentment Surcharge;...

  Apparently, the CEO of Denny’s doesn’t WANT the chain (which knows controversy) to be the poster child for whining about the Affordable Care Act, also known as... Read more

  Posted on 20 November 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Had There Been a Boston Market at the Time, the Pilgrims Might Have Established ...

  

  Maybe the main reason the pilgrims set us on the course of home-cooked turkey and home-cooked yams and home-slid-into-a-bowl cranberry sauce was simply the... Read more

  Posted on 19 November 2012 FOOD & DRINK

• In Which I Meditate Briefly on the Word “snark,” Defend Pete Wells’ Feelings...

  

  I am trying not to be snarky with this blog, depending on what you think “snarky” means. Like everything from jazz to donkey sauce, though, I suppose the more... Read more

  Posted on 16 November 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• An Entirely Apolitical and Ill-advised Attempt to Use McDonald’s Lower Sales...

  

  Does Ronald know what the hell people want? Nope. Not at the moment. They want it all. Here’s a Forbes article entitled “Quit Freaking About McDonald’s First... Read more

  Posted on 13 November 2012 FOOD & DRINK, SOCIAL MEDIA

• While Lorena Garcia Was Rooting Around in the Limes for the Perfect Specimen, th...

  

  That’s at least what I like to think happened when they decided to lure people in for non-meal occasions. “Loaded Grillers.” [faint chuckling and then a slight... Read more

  Posted on 08 November 2012 DINING OUT, FOOD & DRINK

• Subway, Will You Please, Please, Please Stop Changing Who You Are?

  My whole marketing life I have considered Luke Sullivan a hero. He’s a great thinker, he teaches by example (he’s one of the most revered advertising writers... Read more

  Posted on 05 November 2012 FOOD & DRINK, SOCIAL MEDIA

• Trendspotters Declare Peanut Butter Burgers to Be A Thing; I Nod, Smile, Get a...

  At the end of a long, hard week full of tension and tragedy, let’s just sit still for a minute and put peanut butter on a hamburger. Burger Business has a... Read more

  Posted on 02 November 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA

• Burger King’s Success Makes Me Think About a Quote from a Famous Ad Guy.

  One of the tenets of my blog Selling Eating, here, is that nobody really knows for sure how to sell food. Every attempt is building on (or distancing itself... Read more

  Posted on 31 October 2012 DINING OUT, FOOD & DRINK, SOCIAL MEDIA