Dining Out Magazine

Arby’s Wants You to Forget About the Angry Detective for a Minute and Talk About Its Hat.

By Keewood @sellingeating
I do love that big old hat. I just don’t want it on the back of my money or on my legal documents or whatever. Sorry.

I do love that big old hat. I just don’t want it on the back of my money or on congressional stationery or whatever. Sorry.

Apparently, tomorrow is National Hat Day. January 15th.

Arby’s has that big hat.

Two, then two, whaddaya know: four.

“Please sign the petition and try our new dessert, the molten lava cake, which isn’t related to hats but it’s what we had handy.” (That’s my paraphrase of the press release.)

I don’t know. I’m not crazy about the national hat being a big corporate logo. Takes all the nuance out of the whole K Street lobbyist thing.

But I do know this: that Angry Arby’s Detective on the television during football games and must-watch TV programs still hasn’t gotten me very upset about “that other place, which we want you to understand is Subway.” I get that Subway is slicing their meat somewhere then carefully trucking it to the many Subway outlets. I understand Angry Arby’s Detective is trying to foment unrest, even outrage.

From what I experience in my real life, though, lots of those people at Subway don’t need to be using a whirling blade. Frankly, I’m surprised those Arby’s employees emerge from the back door and shuffle to their cars with all the fingers they started their shift with. To be honest.

Happy hat day, America.

 


Back to Featured Articles on Logo Paperblog