Jamiedunham

LATEST ARTICLES ( 168 )

• Marketing to Women: Why Chinese Love Logos

  

  One of the most interesting articles I read this week was Why the Chinese Love Logos.  Trust me, it has something to do with marketing and branding. Read more

  Posted on 25 February 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Only 18% of Hospital CEO’s Are Women

  Let the statistics speak for themselves:   Women make 80% of the healthcare decisions.  Seventy-three (73%) of medical and health service managers are female.... Read more

  Posted on 19 February 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Growth of Women in Marketing

  

  Almost a third of all Americans are employed in marketing-related positions.  That’s a staggering number if you think about it.  And it is a path for women to... Read more

  Posted on 18 February 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Why Women Make Better Leaders

  

  A Harvard Business Review study showed that a business group’s collective IQ went up when there were women on the team.  So why are there only 12 of the... Read more

  Posted on 10 February 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Women Watching Super Bowl Too!

  

  For those in advertising that are spending their Super Bowl money to reach only men, they are missing the wings and nachos boat.  The number of men versus... Read more

  Posted on 04 February 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: 8 Reasons In Defense of Twitter

  

  The Wall Street Journal published a survey in January revealing that just 3% of small business owners polled believed that Twitter had the most potential to hel... Read more

  Posted on 01 February 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Nail Polish Explosion

  

  Okay, we are the Lipstick Economy, but a little girly news about nail polish won’t hurt anyone.  While expanding lipstick sales have been traditionally linked... Read more

  Posted on 30 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Just the Info, Please

  

  Here is a great infographic on marketing to women, their habits and their importance online.   Top interest online?  Health.  Ahead of apparel, family and... Read more

  Posted on 28 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Is Your Brand a Great Content Brand? Take the Quiz.

  

  Take this little quiz to see if you have a great content brand. 1.  Do you know what “inbound marketing” is? 2.  Are you creating new and deeper customer... Read more

  Posted on 27 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Do Honesty and Ethics Matter?

  

  On this most august day of political celebration, the presidential inauguration, I thought it only right that we look at how Americans rate the honesty and... Read more

  Posted on 21 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Are We Addicted to the Internet?

  

  Do you get that panicky feeling if you forget your phone?  Do you suffer from FOMO (Fear of Missing Out)?  Well, you are not alone. Read more

  Posted on 21 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Advertisers Don’t Understand Women!

  

  Some 91% of women don’t think advertisers understand them.  These same women make or influence 85% of all purchasing decisions.  ALL PURCHASING DECISIONS. Read more

  Posted on 12 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Helping Women Make Their Own Health a Priority

  

  Guest Post by Scott Zimmerman High-Tech Healthcare Engagement: Helping Women Make Their Own Health a Priority Conventional wisdom tells us that women take care... Read more

  Posted on 10 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Get a Mobile Mindset for 2013

  

  Nielsen has released a new report containing facts on how US consumers use different forms of media and devices. The information on  the top 8 activities... Read more

  Posted on 08 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Beyond Pink

  

  For the first time, women now outnumber men in the workforce. They are more educated, accounting for approximately 58% of students in tw0- and four-year... Read more

  Posted on 06 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Google Ranking Factors

  

  I don’t understand too much about Google ranking factors.  I do know there is more to it than keywords.  However, this is a great infographic that helps me... Read more

  Posted on 06 January 2013 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: 2013 is Year of Content

  

  Move over advertising!  Content is a brand’s best friend in 2013. That’s really hard for a reformed advertising exec to say.  But the writing is on the wall.  O... Read more

  Posted on 02 January 2013 BUSINESS, MARKETING & ADVERTISING

• 2013 Marketing to Women: Psychic Predictions and Prognostications!

  

  I don’t have a crystal ball for 2013.  I don’t know if Facebook will continue to grow – or if retail stores will start to shrink because of online shopping. Read more

  Posted on 31 December 2012 BUSINESS, MARKETING & ADVERTISING

• Marketing to Women: Top 12 Posts from 2012

  

  2012 marketing saw unanticipated events like the rise of Pinterest and Instagram – and disputed practices of Facebook and Instagram.  Facebook reached 1... Read more

  Posted on 29 December 2012 BUSINESS, MARKETING & ADVERTISING

• Merry Christmas: Reindeer Safe from Grandma!

  

  The Lipstick Economy wants to wish all of you a Merry Christmas and Happy New Year!  And here are some facts from Public Policy Polling that you can use when... Read more

  Posted on 24 December 2012 BUSINESS, MARKETING & ADVERTISING