Business Magazine

Marketing to Women: Why Chinese Love Logos

Posted on the 25 February 2013 by Jamiedunham @jdunham

One of the most interesting articles I read this week was Why the Chinese Love Logos.  Trust me, it has something to do with marketing and branding.  The Chinese are hardwired to appreciate the strength of a logo because it is basic to their thought process because they read in pictures, ideograms.  Each Chinese character originally was a picture.

goodlogo_main
In today’s world, a logo creates the visual vocabulary for brands.  Logos are ideograms because they carry more message with them that just the image.  A logo is a visual shortcut that should engender all the properties and associations of the brand.  Take all the great logos that communicate more than just a name – Nike, Mercedes, Apple, Coca Cola, Starbucks, McDonald’s, Target, Ralph Lauren, Chanel  - and you will see that they share some common elements.

Milton Glaser, the legendary graphic designer, says that four things make for a great logo:  uniqueness, adaptable in various mediums, appropriate to the brand, and a timeless nature. A great logo is a communication game so above all else a logo must be memorable!   And usually that means it must be simple.  Logos can change over time.  That’s why Betty Crocker is younger looking now and even the Pillsbury doughboy has lost a few pounds.  Your logo is not your brand, but it is the flag you wave.  Logos that appeal to women typically appeal to everyone.

Here’s an interesting comparison of a timeless logo.

timelesslogodesign



You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Video: Antarctica in 4K by Drone

    We've seen drone footage from a number of spectacular locations around the world over the past few years, but I'm not sure that Antarctica was amongst them. Read more

    The 21 June 2018 by   Kungfujedi
    OUTDOORS
  • Metamorphosis

    Metamorphosis

    by JivanaBy Maria Sibylla MerianThe monarch butterfly spends two weeks as a caterpillar before metamorphosing into a butterfly. Read more

    The 21 June 2018 by   Ninazolotow
    FITNESS, HEALTH, HEALTHY LIVING
  • Top Rated Legal Steroids

    Rated Legal Steroids

    Legal steroids have hit the fitness world by flooding the market with fake claims and inferior products. So, we have written this article to separate the B.S an... Read more

    The 21 June 2018 by   Leesteve19
    SPORTS
  • Web.com to Be Acquired for $25 a Share Or $2Billion

    Web.com Acquired Share $2Billion

    Web.com the company that owns Register.com and Network Solutions is being purchased in an all cash deal worth approximately $2 billion. Web.com acquired... Read more

    The 21 June 2018 by   Worldwide
    BUSINESS, TECH
  • Three Golf Lessons Learned from U.S. Open Mistakes

    Three Golf Lessons Learned from U.S. Open Mistakes

    For those fans who stayed glued to their television sets during the 118th U.S. Open at Shinnecock Hills, the golf tournament proved exciting with lessons to be... Read more

    The 21 June 2018 by   Golfforbeginners
    GOLF, SPORTS
  • Fortnite, Snap Streak, Instagram and Other Summertime Addictions

    Yay!!!!! School's out for summer!!! I was shopping at my little neighborhood grocery today and bumped into one of my neighbors. I asked when her kids were done... Read more

    The 21 June 2018 by   Joanigeltman
    FAMILY, PARENTING
  • Summer Fashion with Lucky Brand

    Summer Fashion with Lucky Brand

    Today’s post is sponsored by Macy’s but all opinions are my own. #MacysLucky Winter seemed to drag on forever and it feels like we went directly from winter to... Read more

    The 21 June 2018 by   Thesamanthashow
    LIFESTYLE, SELF EXPRESSION