Here is a great infographic on marketing to women, their habits and their importance online. Top interest online? Health. Ahead of apparel, family and food. How do they spend their time online – 18.5% of time spend with social networks. Who dominates social networks? Women of course; 56% of users are women. For those who think email is dead, take note – 64% of 18-29 year olds read or send emails daily. Search is the first place we go in the shopping process. And mobile is the new frontier – more and more of us are getting smartphones which is synonymous with smart shopping. Marketing to Women is understanding the online audiences, championing great content and provided useful engagement opportunities for women.
