I don’t understand too much about Google ranking factors. I do know there is more to it than keywords. However, this is a great infographic that helps me understand the factors much better.
Social media is important. And I am assuming that Google+ will become more important. Links seem to have an effect. And Ads are a factor. I hope that original content is also a factor. Martin Missfeldt lists the seven factors that influence Google ranking:
- Backlinks
- Content
- Authority
- Trust
- Reviews
- Retweets
- Facebook Shares
- in some cases: Reviews
