Happygrc

LATEST ARTICLES ( 227 )

• Why Portfolio Schools?

  When I was in portfolio school, there were two girls who quit after the first semester. When I asked them a few months later what they were up to they both... Read more

  Posted on 04 April 2011 BUSINESS, MARKETING & ADVERTISING

• Internship @ DDB SF

  

  If you or anyone you know is looking for an internship this summer, you might want to check out our intern program at DDB San Francisco. Read more

  Posted on 01 April 2011 BUSINESS, MARKETING & ADVERTISING

• The Importance of Hobbies

  

  This guest post was written by Erin Eby, art director and co-founder of Cocktail, a boutique in Geneva, Switzerland.When I found myself between jobs, I decided... Read more

  Posted on 30 March 2011 BUSINESS, CAREER, MARKETING & ADVERTISING

• How To Lame It Up

  I try to avoid rants railing on work that's out there, but this one particularly rubbed me the wrong way. I would vote for the following story as one of the... Read more

  Posted on 23 March 2011 BUSINESS, MARKETING & ADVERTISING

• 7 Things Portfolio School Grads Should Do

  

  In just a few months, those of you who are in portfolio schools will be graduating. High-fives on that. This industry is a lot of fun.You're probably too busy... Read more

  Posted on 21 March 2011 BUSINESS, MARKETING & ADVERTISING

• How Campaignable is Your Campaign?

  

  There are people who would argue, and probably rightly so, that the "new media" makes the traditional concept of campaigns less important. Used to be that it wa... Read more

  Posted on 10 March 2011 BUSINESS, MARKETING & ADVERTISING

• Actors Vs Announcers Vs Ghosts

  

  The other day, I directed via remote patch an 8-year-old actor who was lending his voice to our spot. Every time I work with kids, I end up shaking my head and... Read more

  Posted on 03 March 2011 BUSINESS, MARKETING & ADVERTISING

• An Idea Isn't Everything

  

  This is another in a series from AKQA creative Nathan Archambault. You can follow him on Twitter @NKArch.Concept is king. It’s all about the idea. Your goal wit... Read more

  Posted on 02 March 2011 BUSINESS, MARKETING & ADVERTISING

• Advertising Lullaby

  This might not help you make better ads. But maybe it can help you avoid making really bad ones. Read more

  Posted on 01 March 2011 BUSINESS, MARKETING & ADVERTISING

• The Bronx & Their Mariachi Side Project

  Today's guest post is from Energy BBDO brilliant-guy, Peter Carnevale.As a buddy of Greg and Jim's, I periodically pass along stuff to them I think might be... Read more

  Posted on 17 February 2011 BUSINESS, MARKETING & ADVERTISING

• The Student's Paradox

  

  I just stumbled upon the three new channels Mini is featuring on Pandora: Snow, Asphalt, and Dirt Road. Really fun to listen to. And as one of my friends pointe... Read more

  Posted on 14 February 2011 BUSINESS, MARKETING & ADVERTISING

• Doing Vs. Reading About Doing

  In her book Writing Down the Bones, Natalie Goldberg has this to say about doing vs. preparing to do:"People often begin writing from a poverty mentality. Read more

  Posted on 11 February 2011 BUSINESS, MARKETING & ADVERTISING

• Optimism, Cynicism, and Various Mountains

  

  Last week about this time, I was in Cape Town, South Africa, standing on top of Lion's Head, a small mountain that overlooks the city. The photo above is the... Read more

  Posted on 10 February 2011 BUSINESS, CAREER, MARKETING & ADVERTISING

• Urgent Genius Weekender

  

  Here's an interesting upcoming contest that gives you a chance to test your ability to "go viral" and compete against some of the best agencies in the world. Read more

  Posted on 07 February 2011 BUSINESS, MARKETING & ADVERTISING

• First Stop

  

  Art directors, designers, creative directors, copywriters, print buyers--pretty much anyone in the creative department is inundated on a daily basis by paper... Read more

  Posted on 28 January 2011 BUSINESS, MARKETING & ADVERTISING

• Three Things You Shouldn't Be Distracted By

  

  In the ad business, there are a lot of things that will compete for your attention on a daily basis. Sometimes it helps me sort through my priorities by... Read more

  Posted on 24 January 2011 BUSINESS, MARKETING & ADVERTISING

• How to Start Your Career in Advertising

  

  We're happy to announce a new Makin' Ads ebook called How to Start Your Career in Advertising.Why'd we write it?As a college student, I wanted to get into... Read more

  Posted on 18 January 2011 BUSINESS, MARKETING & ADVERTISING

• And Then What?

  Kevin Lynch at Proximity has a pretty good way of approaching digital projects (although he insists he must have stolen it from someone else). Read more

  Posted on 13 January 2011 BUSINESS, MARKETING & ADVERTISING

• Mr. Self Destruct on His Creative Process

  

  THE SOCIAL NETWORKWith Trent Reznor, Atticus Ross and Ren KlyceOn Sunday, I was fortunate to have an invitation to a screening of The Social Network, followed b... Read more

  Posted on 12 January 2011 BUSINESS, MARKETING & ADVERTISING

• Honesty in Radio

  

  You’ve got to be honest with yourself when you write a script.Take out a stopwatch. Don’t rush your read. Allow for breathing room. Fix what’s not working. (Tha... Read more

  Posted on 10 January 2011 BUSINESS, MARKETING & ADVERTISING