Drpamelarutledge

LATEST ARTICLES ( 111 )

• From the SxSW Panel: Does the Internet Make You Happy?

  

  I had a great time participating on a panel at SxSW with Anastasia Goldstein, Catherina O’Gorman (Think Love.org), Kevin Hansen (SecretRegrets.com), and Veer... Read more

  Posted on 18 March 2011 MEDIA, PSYCHOLOGY, SCIENCE, SOCIAL MEDIA, TECH

• SxSW Panel Visual Map: The Internet and Happiness

  

  Those of you who know me will recognize my point of view – I start with the giant “NO” arguing that the Internet is just a tool but it is a powerful... Read more

  Posted on 18 March 2011 MEDIA, PSYCHOLOGY, SOCIAL MEDIA

• Make Social Influence Count: Help Japan’s Victims

  

  oin the Media Psychology Research Center and A Think Lab in supporting the victims of Japan’s earthquake and tsunami through the Red Cross. Make your donation... Read more

  Posted on 12 March 2011 CHARITY, SOCIAL MEDIA, SOCIETY

• 5 Steps to a Successful Social Media Or Transmedia Marketing Or Advocacy Campaign

  An effective transmedia campaign is not about what media platforms, special effects, or tools you use. It’s about a coherent and meaningful story that unfolds... Read more

  Posted on 08 March 2011 BUSINESS, MARKETING & ADVERTISING, MEDIA, SOCIAL MEDIA

• The Warm and Fuzzy Side of Technology

  

  My 85-year old Dad took issue with an LA Times interview with Dr. Sherry Turkle warning about the inhuman side of technology and the dangers of virtual... Read more

  Posted on 07 March 2011 MEDIA, PSYCHOLOGY, SOCIAL MEDIA, TECH

• Twitter & Sheen: Ringside Seats to a Spectacle

  Twitter’s Authenticity and Immediacy are turning Charlie Sheen into (even more of) a Media Sensation. Twitter is just like sitting courtside. While plenty of... Read more

  Posted on 04 March 2011 ENTERTAINMENT, HEALTH, MEDIA, PSYCHOLOGY, SCIENCE, SOCIAL MEDIA, TECH

• Levis: The Karma Capital That Got Away, Part 2

  

  In part 1 “Levi’s: Go Forth and Exploit,” we wrote about our problems with the Levi’s Go Forth Campaign, such as romanticizing and trivializing the Great... Read more

  Posted on 17 February 2011 BUSINESS, ENTERTAINMENT, MARKETING & ADVERTISING, MEDIA, SOCIAL MEDIA, TECH

• Levis: Go Forth and Exploit, Part 1

  By Pamela Rutledge and Bonnie Buckner The Levi’s Go Forth/We Are All Workers Campaign has focused a lot of attention on the town of Braddock, PA. Levi’s uses... Read more

  Posted on 16 February 2011 BUSINESS, ENTERTAINMENT, MARKETING & ADVERTISING, MEDIA, SOCIAL MEDIA, TECH

• Video: Seismic Cultural Shifts in a Globally Connected World

  

  My friend Bret Morstad submitted this great video, called “The Message” to TED. It speaks to the seismic shifts in culture and psychology that innovations in... Read more

  Posted on 15 February 2011 BUSINESS, ENTERTAINMENT, MARKETING & ADVERTISING, MEDIA, SOCIAL MEDIA, TECH

• The Psychology of Social Media That Fuels Social Change

  Whether or not Egyptian President Mubarak steps down as protestors demand, it’s clear that Egyptian society has undergone a cataclysmic shift.  Much of this... Read more

  Posted on 10 February 2011 BUSINESS, ENTERTAINMENT, MARKETING & ADVERTISING, MEDIA, SOCIAL MEDIA, TECH

• Stories Are the Antidote to Information Overload

  

  Real Time Information Puts a Premium on Meaning What does it mean when we have real time on-demand information? It means there is no longer an information... Read more

  Posted on 28 January 2011 BUSINESS, ENTERTAINMENT, MARKETING & ADVERTISING, MEDIA, SOCIAL MEDIA, TECH