Discerningdigital
Discerning Digital is a different kind of consultancy, providing practical digital transformation and digital marketing services.
MY BLOGS
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Discerning Digital Transformation
http://www.discerningdigital.co.uk/digitaltransformationblog
Practical help and hands on insights for those considering digital transformation or marketing transformation.
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Digital Business Transformation
http://www.digitalbusinesstransformation.co.uk/
Covering insights and observations about digital change and how it is evolving business strategy, people, process, customers, content, measurement and technology.
LATEST ARTICLES ( 126 )
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The Technology of Touch: Digitizing Our Sense of Touch Learn...
The Technology of Touch: Digitizing our sense of touch Learn about the field of haptics and how it could change our everyday world in this 6 min short but... Read more
Posted on 31 March 2013 BUSINESS, TECH -
The Next Big Digital Thing Isn’t Digital
The next big digital thing isn’t digitalIt’s official. The Internet has changed our everyday lives, and the digital revolution is undoubtably gathering... Read more
Posted on 27 March 2013 BUSINESS, TECH -
Social Analytics YoY 2011-12 “Three Social Networks In...
Social Analytics YoY 2011-12 “Three social networks in particular – Tumblr, Pinterest and Instagram – each gained more than 10 million visitors over the course... Read more
Posted on 25 March 2013 BUSINESS, TECH -
5 Attributes Marketing Agencies Can Adopt as a Result of Digital...
5 Attributes Marketing Agencies can adopt as a result of Digital Disruption Following several meetings with marketing and creative agencies, in a week where we... Read more
Posted on 18 March 2013 BUSINESS, TECH -
Drop The Digital Difference At the Start of 2013 There Was Much...
Drop The Digital Difference At the start of 2013 there was much talk of ‘digital’ no longer being a separate part of a business or marketing strategy. Read more
Posted on 07 March 2013 BUSINESS, TECH -
The World Has Been Digital for Quite Some time…That Said,...
The world has been digital for quite some time…That said, what skills should marketing teams acquire to remain effective? An interesting statistic is... Read more
Posted on 05 March 2013 BUSINESS, TECH -
2013 State of Mobility SurveyThe Symantec 2013 Mobile Survey...
2013 State of Mobility SurveyThe Symantec 2013 Mobile Survey highlights ‘a tale of two companies’ when it comes to mobile adoption. Read more
Posted on 04 March 2013 BUSINESS, TECH -
A Simple Social Media Message for Business Executives, Inspired by a Trip to...
: Dave Kerpen explains one thing every business executive must understand about Social Media. Read more
Posted on 26 February 2013 BUSINESS, TECH -
Ibmsocialbiz: Cloud Services Are Creating a Distinct Sense Of...
ibmsocialbiz: Cloud services are creating a distinct sense of overlap and a blur of corporate responsibility as CMOs evaluate, acquire, and field extensive new... Read more
Posted on 25 February 2013 BUSINESS, TECH -
The Personal-web Should Be a No-brainer
: Why getting personal online should never have been the next big thing. Following the announcement that Facebook will launch it’s new Graph Search, this articl... Read more
Posted on 22 February 2013 BUSINESS, TECH -
Eat Your Digital Frog for Breakfast
We eat frogs for breakfast… and think you should too!If you’ve never read or heard of the book: Eat That Frog! you maybe wondering why we’re asking you to eat a... Read more
Posted on 13 February 2013 BUSINESS, TECH -
A Lesson from HMV's Ignorance Towards Online Innovation
A very interesting interview was aired today on Radio 4’s You Yours, with the ‘HMV Insider’ Philip Beeching (tasked with HMV’s advertising for over 20 years). Read more
Posted on 08 February 2013 BUSINESS, TECH -
Digital Distractions Business Owners and Managers of Teams...
Digital Distractions Business owners and managers of teams should look away now! This visualisation depicts the many digital distractions that can eat into our... Read more
Posted on 05 February 2013 BUSINESS, TECH -
SEO and Personalised Searching A Roundtable on the Future Of...
SEO and Personalised Searching A roundtable on the future of search, where some interesting topics were discussed such as search results becoming more... Read more
Posted on 05 February 2013 BUSINESS, TECH -
The Future of SEO? Content Marketing
: With Google’s algorithms and search rankings constantly changing – what does it mean for businesses and their online presence? Read more
Posted on 05 February 2013 BUSINESS, TECH -
The Rise of Consumer Empowerment
: An interesting article that highlights three key trends related to the rise of consumer empowerment, otherwise known as the hyper-individual. Read more
Posted on 02 February 2013 BUSINESS, TECH -
Big Data and Infographics Made Simple You May Have Heard The...
Big data and Infographics made simple You may have heard the phrases ‘Infographic’ and ‘Big Data’ banded about a lot recently, but perhaps you have never... Read more
Posted on 31 January 2013 BUSINESS, TECH -
RadioPlayer One of the UK's Best Kept Secrets?
Perhaps one of the UK’s best kept secrets has been RadioPlayer, an online radio service that connects commercial and public radio across local, regional and... Read more
Posted on 30 January 2013 BUSINESS, TECH -
Alleviating the Pressure of Having to Know Everything
Sometimes we have to pinch ourselves to remember what life was like before the Internet. With unlimited choice at our finger tips, we spend more and more time... Read more
Posted on 29 January 2013 BUSINESS, TECH -
Has SMS Done More Harm Than Good?
You may be surprised to learn that the humble SMS text message enjoyed it’s 20th birthday in December 2012. First sent as a Christmas greeting on the 3rd... Read more
Posted on 24 January 2013 BUSINESS, TECH