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Ibmsocialbiz: Cloud Services Are Creating a Distinct Sense Of...

Posted on the 25 February 2013 by Discerningdigital @DigiDiscern

Cloud services are creating a distinct sense of...


Cloud services are creating a distinct sense of overlap and a blur of corporate responsibility as CMOs evaluate, acquire, and field extensive new IT capabilities for digital advertising, customer experience management, CRM, and other related functions across a growing set of touchpoints, which now include at a bare minimum traditional media, online media, social media, and mobile devices.  A decade ago, much of the service delivery for these functions would be delegated under the CIO, who would support the marketing department and other groups in their IT endeavors as needed (although largely on IT’s schedule.)

(via A new reality between the CMO and CIO | ZDNet)

Shift in CIO and CMO responsibilities to look like  ’IT making what the marketing department does secure, safe and governed, while the CMO tries out the latest new idea quickly and inexpensively’

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