The world has been digital for quite some time…
That said, what skills should marketing teams acquire to remain effective? An interesting statistic is that Gartner predicts that by 2017, the CMO (Marketing Director as we say in the UK) will spend more time than the CIO (Head of IT) on technology. This article (by US based digital marketing specialist Pete Sena) explains the evolving role of technology within businesses and marketing functions.
