Chrisbrown
MY BLOGS
-
Branding & Marketing
http://brandandmarket.com/
Branding and marketing information for business professionals that are interested in both strategy and tactics in marketing.
LATEST ARTICLES ( 300 )
-
Branding Your Business with the New Cover Banner in Facebook?
You’ve probably seen the new Facebook cover header on the profile pages in the Facebook Timeline format. It’s a big banner photo above a two column timeline. Ge... Read more
Posted on 23 January 2012 BUSINESS, MARKETING & ADVERTISING -
Use Compelling Graphics to Convert Prospects into Clients Or Customers
Check out this graphic widget that I just got from the 2012 Conversion Conference organizers. If you’re working on attracting and converting prospects into... Read more
Posted on 18 January 2012 BUSINESS, MARKETING & ADVERTISING -
Conversion Conference 2012 March 5-6 in San Francisco
Are you attending the Conversion Conference on March 5 and 6 in San Francisco? I’m speaking at 11 o’clock on the first day of the conference and I’m really... Read more
Posted on 16 January 2012 BUSINESS, MARKETING & ADVERTISING -
Marketing Programs, Without Measurement, Are Just Another Expense
Marketing is a powerful tool to building business. It can warm up cold calls, inform potential customers, persuade clients to take action and grab attention... Read more
Posted on 12 January 2012 BUSINESS, MARKETING & ADVERTISING -
Key Marketing Points to Consider for Outstanding Logo Design
A logo is more than just great graphic design. It often becomes the first face that your potential customers and clients see. It’s got to represent your brand... Read more
Posted on 09 January 2012 BUSINESS, MARKETING & ADVERTISING -
What Sound Does Your Brand Make?
We have all heard the sound of Intel. TED speaker Julian Treasure, chairman of the Sound Agency, makes a strong case for using a sound with your brand. Read more
Posted on 28 December 2011 BUSINESS, MARKETING & ADVERTISING -
How to Improve Conversions in Your Sales and Marketing Results
What are you doing on your website to make people want to take that next step in the sales process? Great marketing creates a clear pathway of the next step to... Read more
Posted on 21 December 2011 BUSINESS, MARKETING & ADVERTISING -
Easy Phone Payment Interfaces Can Increase Ecommerce Sales
If phones are the interface to the internet, understanding which ecommerce payment sites work with the various mobile phones is important. Read more
Posted on 12 December 2011 BUSINESS, MARKETING & ADVERTISING -
How to Make an APP for Your Blog’s Feed
Are you considering creating an APP for your blog? I’ve been considering it for a while but just started to get more serious about it. This morning I am... Read more
Posted on 06 December 2011 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA, TECH -
Can You Finish Your Marketing Plan for 2012 in Less Than One Hour?
Are you “so close” to finishing your 2012 marketing plan, but just can’t quite get it done? If you’re running a small business, you may be looking at pulling... Read more
Posted on 05 December 2011 BUSINESS, MARKETING & ADVERTISING -
Checklist for Creating an Effective Marketing E-mail
I was reviewing a new email software platform called pbSmartConnections from Pitney Bowes today. This competes with iContact and StrongMail. You want your... Read more
Posted on 02 December 2011 BUSINESS, MARKETING & ADVERTISING -
New Businesses to Start up Through Northeast Ohio in Next 5 Years
I am excited about the Launch Pad that is starting in NE Ohio. Sponsored by Blackstone Charitable Foundation and the Burton D. Read more
Posted on 01 December 2011 BUSINESS, MARKETING & ADVERTISING -
Plan to Update Your Website for 2012
One year with some SEO Are you finalizing your marketing budget for 2012? If so, think about adding a website refresh to your plan. Why? Read more
Posted on 18 November 2011 BUSINESS, MARKETING & ADVERTISING -
How to Use QR Codes in Your Mobile Phone Strategy to Brand and Market Your...
Interested in how Quick Response Codes that are accessed with smartphones are being used? Consumers who scan the QR Codes are expecting to get something. Read more
Posted on 17 November 2011 BUSINESS, MARKETING & ADVERTISING, TECH -
Do You Give Your Customers a Reason to Buy Now?
Black Friday. Small Business Saturday. Cyber Sale Monday. Do you give your customers a reason to buy from you now? What call to action to you use to convert... Read more
Posted on 16 November 2011 BUSINESS, MARKETING & ADVERTISING -
11-11-11 Thank You to Those Who Served
Today, 11-11-11, is Veteran’s Day in the USA. In honor of all those who have served or are serving in our Armed Forces: THANK YOU! Read more
Posted on 11 November 2011 SELF EXPRESSION -
Yahoo Uses Cause Marketing to Market GOOD SEARCH by Donating to Charity with...
Q. How is Yahoo! marketing search against the Google search engine? A. One individual and one charity at a time. Imagine trying to compete with Google! Read more
Posted on 04 November 2011 BUSINESS, MARKETING & ADVERTISING -
Co-Marketing Cuts the Cost of Your Marketing Budget
Wondering how to do more marketing with your budget? Perhaps you may want to consider co-marketing. Two companies with the same target market and non-competing... Read more
Posted on 01 November 2011 BUSINESS, MARKETING & ADVERTISING -
Marketing Blogs Worth Reading: BrandUniq
Last week my blog was one of 6 marketing resources highlighted as a way to “stay updated on the current industry news and debates and provide valuable advice fo... Read more
Posted on 25 October 2011 BUSINESS, MARKETING & ADVERTISING -
Cedar Point Markets HalloWeekends in 2011 Effectively. Without the Controversy.
Last year I talked about the problems I had with Cedar Point’s marketing position of their halloween attractions and I’m happy to see that for 2011 Cedar Point... Read more
Posted on 21 October 2011 BUSINESS, MARKETING & ADVERTISING