Destinations Magazine

Two Years of Blogging and a Better Use of Influence

By Thelostboylloyd @lloydthelostboy

My blog just turned two recently, and looking back, there were a lot of things that happened to this humble blog and of course, myself. What I envisioned to be an outlet for me to share my passion for travel has turned out to be an achievement in more ways than one. While it feels good to be doing what I do right now, I know I could do better. Read more…

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Photo credit: Alexander Rentsch

Blogging and social media have opened up a lot of opportunities for me. In two years, I have shaken hands with ambassadors, CEOs of companies, and a long list of key people. I have attended functions with exclusive guests and been part of historic moments. Sometimes, I still get awestruck with the things I do—things I would not have had without my blog.

Coupled with the multitude of opportunities is the influence social media has provided me. Engaging with people online has allowed me to go as far as influencing purchase decisions and brand equity. Beyond that, I’ve encouraged young people like myself to follow their travel dreams, and for the first time, go outside their comfort zone and conquer their fears.

But on my third year, I want to do much more.

Analytics would reveal that my blog’s readership comes mostly from the youth—those from the late teens to the young professionals. In other words, my blog communicates fortunately with the people who actively use social media the most. It is from this segment too where the wildest ideas for change flourish and the want for betterment comes strong.

The youth in social media here in the Philippines have been catalysts for change, addressing what the country needs by executing ideas into actual movements no matter how small. I have witnessed young people, acquainted through the internet, come together in person to ensure fairness in the elections, save marine wildlife, educate about the importance of the sea, build houses for indigenous people, give free pencils and books to underprivileged children, and even fight a law that curtails freedom of speech.

They have made a difference, and they have unconventionally validated the potential of the youth in driving local and national development. Who would have thought that Twitter and Facebook can actually help so many Filipino lives?

In the third year of my blogging, I wish to participate. If I could tell my readers to buy a certain product, then I am optimistic that I convey socially-relevant messages. For instance, with my background in environmental management and biodiversity conservation, I could promote responsible tourism and the value of nature. Even more, I could gather a number of my followers to go on hikes and pick up every piece of trash on the trail.

It may seem too idealistic, but I am determined. If other youth in social media can use their influence for greater good, so can I. It is time for me to prove that I could be empowered for development and subsequently make a difference for my country.


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