If you have some acquaintances among the computer game addicts this article will perhaps seem to be quite a disturbing one. It is based on the research carried out by the game designer Nick Yee who aimed himself at investigation of the most successful games. According to his opinion every case of addiction is just a matter of combination of time, action and reward. There is an endless number of the ways to compile all these three factors to achieve the desired behavior of a gamer.
- The Skinner theory implies the constant repeat of the same action to get a reward. There are no captivating plots in the modern on-line games anymore. The present-day games are developed to make the gamers prolong the subscription even if they actually don’t have much fun. They are made to donate manipulated by the well-organized system of rewards.
- Creating the virtual feed. The large number of involving elements are built on the fact that your brain accepts the game objects as the real ones. If time and certain skills are required to obtain an artifact the lat has value. In Korea the virtual values are considered to be equal to the real ones. Consequently the virtual production has reached the unbelievable budget of 5 billion USD there.
- The system of miner rewards. To get a significant artifact the gamer is to gather five virtual objects. To get one of these objects he has to gain 400 golden coins. Each 10 coins may be obtained as a result of a successful battle. The gamer keeps clicking his mouse all day long. Is is a game? It rather reminds of itchy rash.
- To make you keep returning to play forever the developers designed the punishments. That’s why your mum keeps watering her Farmville plants. If she misses one day they will get dry.
