Ezra Petronio is a Creative Director and has worked for fashion houses such as YSL and Chloel Hewas born in New York, and now spends the majority of his time in Paris.
He is the founder and publisher of Self Service Magazine which is a bi annual fashion magazine, costing £25 an issue.
The fact the magazine is expensive and is produced on a hard cover suggests how well respected Petronio believes the industry and the talent within it should be.
This is reinforced by his exhibition and book Bold and Beautiful.
The title portrays insight to his beliefs of the creativity within fashion. There are over 170′s pages of polaroid portraits of designers such as Helmut Lang to Marc Jacobs, to artists, photographers, stylists, musicians and writers. Thus Petronio is celebrating each individual’s creativity by photographing individual portraits. However, presenting them collectively in a book rejoices the creative soul of today.
However like all creatives, Ezra Petronio offers his individual style to fashion. After much research, I started to depict regular, reoccurring motifs within his work. He is absolutely obsessed with the 70′s. He takes pictures using a polaroid camera. These pictures have tinges of yellows and browns within the image, again visually chanting the colours of the 1970s.
He also embraces minimalism, which is a common motif of the 1970′s, by utilising negative white space within the presentation of his images.
Although admittedly, it wasn’t until I watched the advertising campaign for Chloe’s perfume ‘Love’ that I realised how much Ezra Petronio is fixated by the 1970′s era. http://www.youtube.com/watch?v=RtTL1LRuhh8 Love Chloe
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Once again, I have come to the conclusion that nothing in fashion is coincidental. It makes me question the creativity that exists within the industry, with regards to my last blog about the red balloon, it appears that most things have already happened, and they are being appropriated by creatives today.
