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❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤ ❤TAG Heuer recently shot its new ad campaign ‘Don’t Crack Under Pressure’ with its newest Brand Ambassador Ranbir Kapoor in Mumbai. This was the first photo shoot that the Bollywood heartthrob shot with the brand. Daboo Ratnani shot for this campaign and created a very vintage, edgy and a modern set for the shoot.
The new ad campaign, ‘Don’t Crack Under Pressure’ is a tribute to an early 90’s campaign, which asserts the powerful truth that achievement is due as much to mental strength as to physical capabilities.
In the exclusive Behind the Scenes video, we see Ranbir Kapoor talking about his love for the brand as a kid and how excited he is to be a part of the TAG Heuer family. The campaign depicts Ranbir as a Time Changer in his league by challenging the conventions.
Tag Heuer video on Youtube
