You'll notice that the music sounds like plenty of indie bands that we've come to know and love, but, notably, Bombay Bicycle Club, Two Door Cinema Club and Theme Park. There's a lightness and a friendliness to this music that really allows you to keep listening on and on ... the addition of Kele, in which case, has two main purposes: To entice new listeners to try this out, & to add to a brilliant track, something already familiar.As well as Kele Okereke (of Bloc Party by the way), you'll also notice, throughout the choruses, that a female vocalist is afoot. This is, we believe, from MNDR. Again, we couldn't tell you much about them ... but we love what, as a collaboration, all of these people bring to the table and believe that, whilst smooth and relaxing, this could be an absolute stormer of the charts.
The video, it seems, is a little more sinister than the track and, whilst to some it may come across as ludicrous, obtuse, and somewhat overbearing of the lightness the music offers ... we find it somewhat endearing and, a nice little play on the norms that music videos tend to suggest. This is, by no means, a pathetic fallacy based on the whimsicality of the music playing for it ... and that contrast is what makes it so damn brilliant.
Paul.
