STYLE
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For Autumn/Winter ‘13, global Sport - lifestyle brand PUMA introduces a variety of fresh product styles, set to hit PUMA stores nationwide on August 5th. The PUMA Lifestyle range brings a stand-out collection to the fore – embodying the culture, attitude, style and ambition that PUMA consumers represent. Inspired by the belief that ‘Next Starts Now’ – the styles and silhouettes in the Lifestyle set are edgy, progressive and inimitable. PUMA’s sport heritage products are a source of inspiration to up-and-coming artists and entertainers – and our AW ’13 Collection caters to their unique tastes to further enhance their creativity and style. AW’13 collection introduces the revolutionary Mobium Elite running shoe for Women, as well as the Glow cross-category range engineered for low-light and night running. Moreover, the much-favoured FAAS Family makes a comeback in AW ’13 with fresh styles and color ways. The Women’s Fitness range boasts the quintessential PUMA pop colours, sleek fits and lightweight material designed to enhance the fitness fiend’s workout. Synonymous with cutting-edge styles and leading brands, the PUMA AW ’13 Motorsport range has a new, and attention grabbing member in the pack. In addition to the massively popular Ferrari, BMW, Ducati, Mercedes, BMW and MINI – this season sees the launch of Global Rally Cross. With radical motifs and trademark graphics, the new introduction is bound to make the fashionable and risk-taking audience sit up and take notice. Focus Style: Slipstream Animal Re-Issue Pack: Wind Jacket, Grip Bag, Slipstream Footwear The PUMA Slipstream has long reigned over the high-collared sneaker kingdom. In 1988, it was born as a basketball shoe and soon joined the ranks of Japanese monster lore as the Slipstream Beast. This season’s PUMA Slipstream Animal Pack is inspired by said Beast and translates its graphics into apparel, accessories, and kicks. Footwear Key Styles:
Men: Mobium Elite Glow: After a phenomenal introduction in SS ’13, the Mobium adaptive running shoe makes a comeback in a new avatar in AW ’13. With the ‘glow’ feature, these high-performance shoes are now engineered to maximize visibility during low-light and night running so you can still stand out even in the dark.
Slipstream Collection: File these under ‘pretty mental,’ ‘mash-up,’ and ‘sneaker king.’ The Slipstream range is ideal for urban exploration.
Women:
Mobium Women’s:
Hakkodina:
Munster 2 Reptile Women’s:
Apparel Key Styles:
Men:
NightCat Glow Jacket:
Women:
Zip Through Hoodys:
TP Power Tank Top:
Accessories Key Styles:
MINI Lifestyle Weekender:
PUMA Bytes Tablet Case:
Ferrari Handbag:
The Autumn/Winter ‘13 selection will also be available on PUMA’s e-shop www.pumashop.in starting August.
