As if you couldn’t guess by the odd title of this commercial, this one is a bad one. And by bad I mean absolutely terrible.
It makes it even worse that I like this car and I would get one if I was in the market for one. But then they throw this commercial at us and if I bought this car, I would be connected to this terrible ad. I wouldn’t be surprised if I am not alone in saying that. A commercial is supposed to make me want to buy the product or service, not turn me away from it.
To be fair the root of the ad is solid, showing how this car can improve your life and blend into it. Toyota does a better job of explaining this in this video and if it was compressed into a single minute, then it would be a quality ad, unlike the one we have to struggle through while watching.
It is over dramatic, not amusing and quite frankly, it is too Japanese for us to appreciate. Being that Toyota is a Japanese brand it makes sense as to why this commercial is the way it is but the potential customers watching this ad who are any where but Japan will not connect with this ad. On the other side, I am sure that the Japanese like this commercial.
The worst part about this ad is how it feels like a constant plug for their vehicle even though it is their own ad. “But my affordable Prius c means I can pay for his acupuncture”. Talk about creativity on Toyota’s part… That ‘plug’ added with the overly dramatic “Phew” just seals the deal on how truly horrible this commercial is.
My favorite part of this commercial has to be when the blond hair guy stares into the camera towards the end of it. I don’t know how to take that look. Is it “Why am I in this commercial?” or is it “Why am I friends with these people?”. At any rate, it cannot be anything positive towards selling this car.
I will give this commercial a 2 out of 10. I thought about giving it a 1 but with the fact that the core concept was solid bumps it up to a 2. But at the end of the day, this is a terrible commercial. One that no one who is watching it will appreciate enough to go out and buy this car.
If you actually did like this commercial or you want to make fun of the rest of them, here is the playlist of all 10 videos that they made for the new Prius c. Enjoy, if it is possible.
-Adam
