Business Magazine

Diet Snapple Half ‘n Half: Lemonade Vs. Tea

Posted on the 22 February 2012 by Adamhuet @AdamHuet

Some of the simplest commercials can be the best ones on Tv. Let’s see if this one makes the cut.

We have all seen these types of ads where one feature is put up against another or a variation similar to that. This is especially true when we factor in the aspect of a company trying to make the common workplace not as common as we normally think. Going this route makes the ad very relatable to a lot of the viewers but the creativity is stifled. There is only so much that one can do in a workplace but with that said, this is a quality commercial.

Although it is a common commercial in many respects, it is fast paced with a touch of humor, which keeps a viewer’s attention until the last second. The two coworkers are going against each other with their choice constantly throughout the length of the ad, which makes it very hard for the viewer to not pay attention. This was the best approach to take considering it was a run-of-the-mill plot and for the most part it worked.

It is very hard to remember this commercial after viewing it which makes its overall meaning pointless. Snapple should have tried harder to make this commercial more exciting and different from the commercial that was shown after it. In lacking in terms of creativity and remembrance, they will lack in sales with their new product. The launch of a new product such as this one need to be in our face and exciting. The commercial needs to make me want to buy the new product. If I can’t remember the product and if I am not tempted to try out this product then the ad has failed in its primary goal of making me take the first step in buying.

Snapple is known for making decent commercials with a better than average ad every once in a while but unfortunately this falls into the category of decent but not great. The quality was there but every other aspect was missing in one way or another. With that said I will give this commercial a 4 out of 10. This commercial did not make the cut of simple but great, it was simply good.


Back to Featured Articles on Logo Paperblog