Primark's SS12 Beachwear Range

The weather in London over the last couple of weeks has been amazing! low - mid 20's, sunny and so feeling like summer. Weather like this always makes me want to get on a plane and head on holiday immediately! However, I'm not going on holiday for another month (the countdown begins) but that doesn't mean I can't plan my holiday wardrobe!
I'm heading off with the hubby to Dubrovnik in Croatia for 10 days (I really can't wait) and the thought of blue skies, blue seas and white washed buildings is making me giddy with excitement! I'm also trying to watch my spending at the moment, so planning the holiday wardrobe has to be done on a budget. This is why, when I spotted Primark's SS12 campaign images and product shots, I knew I was sorted.
Primark always have a way of making their campaign shots look expensive, high fashion, cool and attainable at the same time. I love the collection of figure flattering beachwear, 70's inspired maxi dresses, tribal and tropical print footwear and chunky jewelry.
I've chosen a few of my favorite images and products below...I think I'll be heading down there this afternoon! What do you think of the beach range? Enjoy x