
The vocal is rather soothing, and comparable to that of either Muse's Matt Bellamy, Waylayer's Harry, or even Bastille's Dan Smith ... yet, the music is a lot darker, a lot deeper, and still surprisingly dance-y. You'll notice your hips wiggling along before you've even gotten the tune in your head (which will happen by the way)
We're becoming more and more susceptible to catchiness in this day and age, and this sort of track is the kind that will get stuck there, and will pester you until you physically have to sit there and give it a listen - it's just very fortunate this time round that the song is actually one that we thoroughly enjoy!
We think there's a lot more to hear from Prides in the future, but believe that for now, their anthemic entrance to the industry is not one to go unnoticed.
Paul.