Social Media Magazine

Online Reputation

Posted on the 27 August 2012 by Businessone @businessonein

Online reputation has emerged to be the foremost priority to individuals and businesses. Most of the world’s consumer population has its presence online with some kind of identity. The identity can be a blog, a website, a social media account.

Every minute there are scores of people joining the cyber world through such blog or website making it imminent to find themselves in the forefront from among millions of blogs and websites. For example you have a blog, which is focused on small business guidance. The keyword ‘small business guidance’ has 88,400,000 Google search results as of writing this blog post. Your blog pages could be any where in such a vast number of web pages. It depends on when did you start your blog, how many pages does your blog has, how do you optimize your web pages and many such relevant parameters. The major constrain in the context is the behavior of online users who will not try to click Google search results beyond first two pages. This obviously means that your blog should appear preferably in the first page and if not in the second page for people to visit your blog and experience the content. Unless you get regular traffic to your blog and your blog visitors appreciate the content, and share your content among their friends and followers you can’t gain online reputation.

Thus online reputation starts at conspicuous noticeability of your online identity. Online reputation is the virtual brand identity one begets over a period of quality online presence. Online reputation can be measured in terms of Google PageRank. Google evaluates a blog site’s or a website’s pages against 200 parameters before it assign Google PageRank. Some of the parameters that contribute to Google PageRank are (i) Domain Nmae (ii) Domain Age (iii) Focus Keyword of blog (iv) Focus Keyword of each blog post (v) Other Meta Data placement (vi) Quality Content (vii) Outbound and inbound links (viii) Image placement in the blog post and image SEO (ix) Content freshness (x) Author online identity.

Along with your blog or website you should create your online profile using Facebook, LinkedIn, Twitter, Google+ and several other online channels. These online channels are used to share your blog content as and when it gets updated. Besides sharing your content on your online channels you should also engage actively on the online channels duly commenting and appreciating others content.

Not only the above you should have multi content on your blog. Your content should give benefit of reading to users. Your blog and website design must be user friendly for easy and efficient navigation. Your blog or website should load fast without making your visitors wait incessantly. Your blog or website should not have bad links which will disappoint your visitors. Most importantly your blog or website should never have duplicate content or copied content. Such a practice will attract Google penalty probably leading to de-indexing of your website or blog.

Online reputation practically tantamount to money as you can publish Google Ads on your pages taking the benefit of traffic you receive. There are people who earn thousands of dollars through Google Ads. Besides, a blog or website or even a given Social Media account can be transacted in the online market place where there are scores of people who buy a reputed domain, a reputed website or a reputed blog. Thus online reputation is not just the reputation you beget, or virtual brand identity you beget. Online reputation is online branding. Branding is pride and money.

Should you have any doubts on building online reputation for your blog site or website you may write to us at [email protected].

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