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Purab Paschim, a brand synonymous with handcrafted bridal costume jewellery, launches its ‘Mughal Era’ Collection. The brand brings together all the iconic elements of the Mughal Era by reinterpreting the legend of Nur Jahan in a contemporary manner. Nur Jahan was a charismatic force- beautiful and sensual, unreachable and in - control. The collection aims to find within itself a quest for eternal beauty channelled by a muse, an inspirational figure who enchants, with a nod to the past and an eye on the future. Sinuous yet geometric, each piece is a work of art, painstakingly crafted by interweaving ethereal swarovski crystals and pearls creating a perfect balance between classic and contemporary lines. The collection is an elegant play on chromatic subtleties and ontransparentand matte textures. White and gold glittering crystals, in delicate sprinklings or embossed with intricatebaguettecuts, alternated or mixed with pearls. Stylish and lightweight, the pieces are also extremely affordable, with prices starting at Rs. 7000. Ambika Anand, Editor in chief, Fashion, NDTV Good Times, said that. “The collection is so vibrant and lively that each piece of jewellery speaks to you”.
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