Lily Cole Named Global Ambassador for The Body Shop

Model Lily Cole was today announced the first ever Global Ambassador for The Body Shop. Lily, who was approached by the brand more than a year ago will front the Beauty with Heart Campaign due later this year. Speaking of the new venture, she stated she is extremely inspired by the work that The Body Shop have done saying "I have long been an advocate of the potential of using business and consumer power to cause positive change"Look forward to seeing the campaign. 
What do you think of The Body Shop's newest appointment? Do you think Lily is a good fit?