Singer Kagwe Mungai is set to join American rapper and business mogul Diddy in promoting one of his venture after being named the new brand ambassador of Ciroc Vodka in Kenya.Diddy agreed to take on responsibility for Diageo’s Ciroc vodka brand as part of a 50-50 joint venture with the London-based multinational several years ago. Since then, the brand has been growing in leaps and bound from it’s creative marketing strategies.Mungai took to social media to break the news saying:“Big things are happening People. Introducing the newest addition to the Ciroc family. #KangweMungaiXCiroc #CirocBoy #CirocLifeKE” Wrote Kagwe Mungai.
The singer now joins fashion Blogger Joy Kendi and renowned radio host, G-Money as the ambassadors of the popular vodka.Khaligraph, Octopizzo, Fena and King Kaka have also landed different endorsements from other alcoholic brands this year.
