BEAUTY
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Innisfree, a Korean naturalism brand introduces a super kohl, deveoped exclusively for India called Innisfree Bold Kohl. It is a gel based pencil kohl with an intense black colour, creating a deep and precise shape, giving the eyes a definition like no other eye pencil.What makes the Bold Kohl special?
- A PERFECT FINISH: Long lasting and easy to apply, the soft and creamy texture of the kohl glides on the eye with ease without smudging or feathering giving the perfect finish.
-
SAFE
FOR EYES:
Enriched with vitamin E and coconut oil, the kohl glides on the eye
without causing any irritation.
- WATER & OIL RESISTANT: The strong Waterproof solution lasts upto 24 HRS, owing to its lipophilic property, i.e. ability to dissolve fats, oils and lipids, fighting successfully against water and sweat.
About Innisfree
Korea’s
representative naturalism beauty brand “Innisfree” was launched
by AMOREPACIFIC in 2000 as the Group’s first naturalism brand. By
2007 the number of stores multiplied to over 100. Innisfree achieved
more than KRW 100 billion in sales by 2011 and subsequently expanded
the number of stores by at least 30% each year, totalling its
worldwide stores to 1046 in January 2015.
Innisfree
has enjoyed a consistent run of hit products since 2006. This is
particularly evident in 2010 when the brand launched its Green Tea
Seed Serum and Jeju Volcanic Pore Clay Mask, which went on to become
million-selling products. Innisfree continues to grow by releasing
excellent products and maintaining many hit products based on the
concept of naturalism.
Using
only reliable ingredients obtained from pure nature and the
consistent perpetuation in eco-friendly green design, Innisfree
promises to stay environmentally sustainable in the pursuit of
delivering beauty from nature to consumers.
About Global Innisfree
April
2012 marked the inaugural launch of Innisfree outside of Korea with a
savvy online store in China. Since then, the brand has attained
extraordinary success, regional acclaim and lavish adoration from
women worldwide through its unique brand positioning as a naturalism
brand hailing from pristine Jeju Island. In addition, quality
personal counseling service and outstanding store designs make
Innisfree stores the landmarks of local market.
As
of 2016, Innisfree has 183 stores in China, 12 stores in Honkong, 6
stores in Singapore, 5 stores in Taiwan, 2 stores in Thailand and
has 1 store in each Malaysia and Japan. Innisfree is further
expanding its presence in overseas markets in an effort to broaden
its base as a global beauty brand.
About AMOREPACIFIC
Corporation
Founded
in 1932 and officially established in 1945, AmorePacific Corporation
is a leading cosmetics company headquartered in Yongsan-gu Seoul,
South Korea. A continuous devotion to quality improvement
has led to AmorePacific’s renowned research and development centre
to be at the forefront of the cosmetic industry. With a great dream
rooted in humanity’s beauty and health, AmorePacific seeks to push
the boundaries of traditional beauty with innovative solutions drawn
from rich Asian heritage. AmorePacific oversees a wide
umbrella of brands including Laneige, Sulwhasoo, Etude House and
Innisfree. With growing popularity in regional Asian markets and
beyond - the world will know AmorePacific as ‘Asian Beauty
Creator’.
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