How BidsByPros.com saves
the business’s marketing cost
CC: Image source credit to beautifulbiznes.ru
By: Don Zileri
Dream of independence
Every business owner’s dream is to achieve the best financial result. Many entrepreneurs quit their job hoping to establish independence and success. Although many fail this dream but the businesses, which use marketing strategies suitable for their niche, blossoms and succeed.
Unique Marketing
Every business must utilize specific ways of marketing to its own precise clients or niche. Imagine a family restaurant that wants to run a happy hour, have to market it to attract customers in those hours. If the restaurant run the special without any target market, it waist away discounts to clients who walked in the door without knowing this special in advance.
The above example shows before running any in-house special, get the word out first. And invite in the customers to walk in for the purpose of happy hour.
In regards to marketing and how to approach and connect to potential clients, exploit effective ways, which are unique and exclusive to the nature of the business. Consider a boutique and a plumbing business. These two have separate ways of marketing, different strategy and particular approach.
Marketing out of desperation
CC: Image source is credit to: relationshipplaybook.com
Many small businesses struggle to get new clients and out of despair, try every marketing method and copy cat the marketing strategy from other businesses. Every unsuccessful try is expensive plus leaves a wrong impression. As an example if a restaurant offers a wrong marketing, it attracts wrong niche and this can leave a unpleasant impression for existing clients.
Another example on marketing out of desperation: An upscale hair Salon business owner, distributes discount coupons out of despair and lack of client. This was a wrong marketing strategy since it attracted folks who were interested in the discount, not the quality of the hair cut.
Although he gained a few customers as a result of the coupon, but the question is how loyal are these new customers. The data proves, 50% of the discount attracted customers are not loyal and will not return for the quality of the service, if the discount is discontinued. For detail on marketing mistake small business owners make please refer to my post.
Let Bids By Pros help
End the headache of unnecessary discounting on valuable service and save advertising cost with Bids By Pros. Let Bids By Pros save the cost of business marketing. Sign up as a pro member and discover how you can save here. Bids By Pros have dedicated staff who spend devoted time to market for every category.
Turn those customers into regulars by providing great communication, detail of your service, and correct bidding on the projects.
Join Bids By Pros Facebook fan page Here
www.BidsByPros.com
Stop Searching! Start Selecting!
