The fairly new introduction of voice search has revolutionized how users are searching on search engines. Consumers seem to enjoy the physical act of being able to speak their search keywords, rather than having to type them in.
Amazon has recently introduced a voice search product called Alexa, making searching for music, information or products a far more enjoyable and easier experience. Voice search is fast-increasing, and SEO marketers have to look at online marketing differently.
Voice search uses query keywords such as when, why, what, how, who or where, specifying what consumers need from their search results. SEO experts are since discovering insight to how user's behavior is also adapting to this new and exciting technology. Instead of having to type in your search query, voice search enables you to speak your keywords simply.
For instance, if you were looking for a UK psychic company who offered online phone readings by psychics, you may ask; "What is a good intellectual company that does phone readings in the UK?" or "How can I get a psychic phone reading?". The search engine will then respond with a list of psychic companies such as TheCircle, giving a short meta description for each listing to help you decide.
Is Voice Search Good for Local Companies?
Voice search is an excellent search method to use for local search. Consumers who want to find out about local companies or services can simply speak a search query and get immediate results with local listings. For example, "Where is the nearest train station?" will give you your local train station because Google knows where you are.
It is important for companies and brands to consider their localized listings for their online SEO marketing. Is the content on your website local and does it mention any address, keywords of local places, etc.? Will local users find your brand? Do you need more local content on your website to tell consumers of your whereabouts? If "where" queries with voice search dominate your local search, then you should explore the opportunities for these search phrases in your organic and paid rankings.
Optimise Your Listings
Voice search has become more popular because users are using mobile devices to browse. Keywords are therefore important in your search engine optimisation and landing pages should include copy that has question-related searches.
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You can also consider unique landing pages which include specific ad copy to ensure your potential users are finding you. Make certain that your current location data is accurate so that search engines can find you and pinpoint your brand to consumers straight away. You may also want to think about using paid ads to ensure your potential users are getting direct answers from voice search.
If you're running an AdWords campaign, make sure that your content is relevant to search terms and check your search term preference in the report to ensure your keyword lists are updated and optimised. Consider the range of questions that consumer may be asking via voice search. Voice search is likely to increase even more over the years, so considering how users will find you through search listings, is vital if you want to increase your leads and sales.
