Tech Magazine

How to Properly Execute Branding at Events

Posted on the 30 July 2018 by Harper Wales

One of the most important elements in event or trade show is brand marketing for your business. Brand marketing helps defines your company services, products and what your company is all about. If you happen to deploy your marketing campaign poorly, you could be losing potential business and many would still wouldn’t know what your company is all about. The methods in which you implement during the time at the event and how you happen to engage with your prospects can set fruitful opportunities for you in the future, however, your tactics as far as how you happen to engage with your visitors is vital and key to how customers can remember you in the near future. In the post, we will be highlighting some of the most strategic methods that can help you properly deploy and execute your branding plan during a major event!

Planning ahead of time; Theme and Schemes

Planning ahead of time Theme and Schemes

Plan ahead, as early as possible to avoid last minute hiccups. Many successful event planners are designing and implementing the theme of the show/event ahead of time to ensure color combination match to the purpose of such event and to ensure that messages are conveyed accordingly, through means of banners and signs decors.

What your company does, its products and its specialties are something that should be conveyed broadly to all audiences, even to those individuals who show no interest.

Planning ahead of time can also provide additional time for you and your team to strategically plan and prepare marketing materials for your attendees. Some materials for marketing purposes may include materials such as promotional flyers, special business cards and invitations, coupons and discount offers.

Digital Branding Before the Actual Date of the Event

Digital Branding Before the Actual Date of the Event

Building the “awareness” of your big grand event is an additional booster to extend your reach to a higher volume of viewers and potential clients. One method that many businesses follow is the “hype” method. Before the actual grand finale, an advertisement of such event is broadcasted through various social channels to extend its viewers and broaden its popularity reach. A combination of different ads may include a descriptive post, an article, an official press release or common email marketing from an existing database. It is essential to deliver your message to your prospectus list. Conveying or advertising the next big event and some insights about what things the audiences can expect at the event can help you to filter from non-interested clients to interested clients.

Event Decor Matches the Booths

If your event is to hold an all grand finale for books, obviously you won’t associate a laser show or some big integrated tech device. The decorations that you associate with the elements of the event and how it blends with the booths is highly important. If the booths don’t match or if the majority of the booths don’t match the overall theme of the event, one booth may stand out more than others. A misbalance would be shown and could lead others to believe that the event manager had poorly managed and planned the event. So if your next big event is just around the corner, you still have time to organize and make the event a better experience for your visitors and all common businesses.

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