We sometimes forget how important brand awareness is.
No one’s going to hire you or buy from you if you’re not on
their radar.
I was featured in a G2 post called 18 Expert Tips for Building Greater Brand Awareness in 2019.
It contains some excellent tips– well worth reading.
This was my contribution:
Do more with your testimonials
Here’s a tired bit of advice we’ve all heard a million times: ask satisfied customers for testimonials.
Hopefully, most of us do that.
My tip revolves around the fact that most of these testimonials see very limited use: they sit on our LinkedIn profile and/or our website.
