I want to start this one off by apologizing because this commercial is… well take a look and you will quickly understand why I am apologizing.
The bad commercials are the ones that are hardest to review because as with this one, I don’t know where to start. There was no positive part to that ad and I am shocked that this isn’t a parody on themselves. If you have seen their other commercials then you would understand why I would think this is a parody.
With that in mind here we go. The simple idea of a trying to buy a new house and having to show his credit scores to the realtor before sealing the deal is a boring plot but it is a plot nonetheless. Throughout Free Score’s commercials they have always stressed the ‘hidden’ fact that all credit card holders have three separate scores that they need to keep track of and that is what drives their business. They have over done that concept with this commercial in that they need to move on to another selling point. Besides the quality of the ad, there are some people who understand they need to check all three scores but they need another reason that will bring them to freescore.com instead of another companies site. That is the first and most important step in making a better commercial and I recommend to Free Score to do this for next time.
The acting. I don’t believe I should even call it such but that is what it was. The first line that the realtor had, was a typical one and then after that it became extremely corny, extremely quickly. From the fist bump with his score to the too obvious piano music to the, “Don’t call me, I’ll call you” line that we all wish we never had to heard again. There was not an ounce of good acting in this and I hope the actors aren’t as bad as they came off to be or were forced to be.
Now for the mistakes which were too easy to notice. Why were there books on the selves, a single chair, and a piano in the room when the rest of the room and house appears to be completely empty? When selling a house either the all the furniture are in the rooms or there is no furniture in the rooms at all. On top of that we have the low credit score who is terrible at fake-playing the piano even though it was aimed to look as if he was actually playing it from the beginning.
Another issue in the quality was after the realtor left and the commercial seemed to change into a different commercial all together with the black border around their smart phone application. Then it switched back to inside the house with piano music playing even though the low credit score isn’t playing the piano.
This commercial left me very confused and there was absolutely no effort put into this ad, which made it consist of no quality. This was a waste of money on Free Score’s end and a waste of time for the viewer because we now have a bad connotation between this commercial and Free Score. For those reasons I have to give this ad a 1 out of 10. I would be shocked, but if you disagree with me then be sure to leave a comment.
-Adam
