As some of you may know, Drew Barrymore has been working on her own cosmetics line. You can read the initial announcement in WWD here. The line is to be sold exclusively at Walmart and is aiming to be the same quality as high-end lines, but at drug store prices! The company plans to accomplish this goal by not paying for advertising; Drew herself will do all of the promotion. This allows Flower Beauty to put their resources solely into the formulations. According to Flower Beauty’s website, the products are made in the USA and are never tested on animals. Yay!!! Flower Beauty is slowly rolling out at select Walmart locations, you can check to see if there is one near you at FlowerBeauty. The products are also available on Walmart’s website!
