INTIMATES
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Enamor, a brand which talks to the woman, a brand which has moved from Beautiful Inside to Transform Yourself platforms truly aiming to constantly answer the most intriguing question “what women want”
We did it again, we spoke to thousands of women at large across India to understand- what is the Indian woman’s unique relationship with the bra and her body? What are the larger expressions of the Indian female body today? How do women imagine their bodies? How do fashion and clothing allow her to shape her sense of self? And many more such questions.
We understood the ‘special-ness’ they seek , we took a sneak peek into her world full of possibilities and opportunities , we understood her need for shaping her newer self through joy and hope, we love her reclaiming herself with her own chosen adjectives , we cherish the site of her desires, her premiumness, her self-rewarding nature, we are proud of her self esteem and her self – savouring experiences.
How do we seamlessly align this revelation with the lives of our consumers?
As a brand, Enamor endorses this mood uplifting, stylish, self assured and inspired attitude of the woman. The enthused playfulness with which we will propagate this brand philosophy will ensure that it resonates deeply with them. We've captured this brand philosophy in our inimitable, thought provoking phrase – “Fabulous, as I am”You wake up every morning knowing you never need to change, why mess with perfection? Your quirks and eccentricities are what set you apart, cherish them. Your unique beauty inspires, pushes us to create lingerie that hugs your curves and embraces your flawlessness. So don’t ever forget, you are fabulous, just the way you are.
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This is just not a phrase, the product line has been designed keeping in mind this brand philosophy which will make women feel truly Fabulous. Right from the Fabulously Glamorous collection to Fabulously Feminine range or the Fabulously Fashionable variety to the Fabulously Comfy array, there is something crafted for everyone.
Glitzies - Fabulously Glamorous
You’ve always enjoyed the finer things in liflife, so why stop now. Try out our exclusive collection of lingerie, tastefully crafted to suit your luxurious style. The meticulous fit ensures a rounded silhouette, while its premium lace, rich jacquards, intricate detailing and elegant necklines allow for a truly glamorous look.Girlies - Fabulously Feminine
Indulge the little girl in you, the one that still longs for frills, flowers and lace. Pamper her with our elegantly feminine collection of lingerie in pretty pastels and prints. Sweetheart necklines, exquisite lace and smooth round silhouettes keep you feeling all women, all day long.Trendies - Fabulously Fashionable
You don’t follow trends you set them, because everything you wear has to be fabulous. We've created a range of truly stylish lingerie that gives you the freedom to experiment with a new style every day. With fashionable prints, textured fabrics, young and lively colors and trendy necklines, it is made to fit your every style perfectly.Dailies - Fabulously Comfy
Be comfy, be practical, be super active but most of all, always be fabulous. We believe that you shouldn’t have to choose between comfort and looks. That’s why we've created the perfect lingerie for your carefree style. It’s soft stretch fabric makes it comfortable and it’s smooth mold gives your breasts a natural shape. So go ahead, be fabulous – all day, every day.FIND : MORE ON LINGERIE HERE
See Enamor New Campaign Video on Youtube
