Using fleet tracking software to monitor and coach your mobile workers will ensure they maintain the reputation of being the safest drivers on the road.
Use Fleet Tracking Software to Monitor Driving Behaviors
Your fleet may not maliciously be driving your vehicles unsafely or inefficiently. They may very well just have poor driving habits that have developed over time. Fleet tracking software will allow you to help them improve their driving habits for both your business and the drivers’ benefit. You will be able to alert and coach them on all kinds of metrics like speeding, harsh braking/rapid acceleration, or excessive idling, long breaks, or inefficient routes.
Your Vehicles Are Moving Billboards
When your vehicles are out on the road, they are essentially moving billboards. Do you know if your moving billboards are driving safely and representing your company well?
You might say, well you have a ‘How’s my Driving?’ phone number on the back of each vehicle, which is great to have for public feedback. ‘How’s my Driving?’ stickers are better suited as a supplement to fleet tracking. Think about it like this: How often do people actually call in once they see your vehicle fly by on the highway? Surely it is not every time. Many people may not do anything at all besides remember the company name.
You do not want the public to associate your brand negatively, as that usually has devastating consequences. Using fleet tracking software is the proactive way to ensure that your brand image doesn’t get tarnished.
Why You Need Fleet Tracking
Fleet tracking software will decrease unsafe driving habits quickly and for the long run. Don’t chance your brand being tarnished by your drivers on the road. Take full control of your fleet by contacting us today!
