CouponSuzy.com

Since I reviewed my favorite commercial, I thought it would be fitting to review my least favorite commercial which is the Coupon Suzy - Best For My Family commercial. I apologize that you have to watch this but here you go:

This is one where I don't even know where to start with this because it is just that bad. She first starts off with the classic, "Oh hi, I'm Coupon Suzy." which screams corny to me to the point where I think to myself, 'they couldn't have thought of a better opening line?' Anything would have been better than being 'surprised' that the camera was there even though she knew, full well that the camera was there. Which leads me to the sheer fact that she is in the commercial to begin with.
Every good brand needs a symbol that the public can grasp on to and remember the next time they go to their computer or to the store. Having a symbol of Suzy would not have been my first choice due to how she represents the company. The way she says her lines has an annoying tone in it that, if I was creating my own character, would be one that I would avoid. A character such as Flo from the Progressive commercials is centered around being funny and personifying the typical sales person while Suzy is overly excited and annoying in my view. I do have to add that she is a symbol that stands out from the other characters used in commercials but she does so in the wrong light.
The only reason I am not going to rate this commercial a 0 is because when I take a step back and look at the commercial I notice that they have in fact shown how easy it was to use their service in a classic example. If this commercial had only one purpose of to show the service then it did a good job but to make this a very good commercial would take a lot of reworking. Some of factors that would need to be changed would include her creepy look whenever it is just her in the shot, the terrible acting by both actresses, and the annoying personality of Suzy.
Given the few points I went over as well as the whole list of others that I didn't talk about, I can only give this commercial a 1. There was no creativity, no time spent and no wow factor that made me remember this commercial. The only remembrance factor was how bad it was and thats not how I would want my company to be seen. I feel bad harping on this company, who offers a great service in a time where many families need this extra help, but there was no effort put forth in making this commercial. I hope to see them change their commercial style in the near future even though this exact commercial has been on the air for a couple years.
-Adam