Content Marketers: You’ve Got To Help The Chicken FIND The Road

I just had my first guest post published on the Content Marketing Institute blog. It was a very big deal for me.

The CMI blog has over 200K subscribers. You can find it on every list of Best Marketing Blogs.

My post started off with some chicken jokes (cackle, cackle), and used them to segue into 8 lesser known ways to help people find your content.

I’m going to include the post intro here, then ask you to click over to the CMI site to read the rest. Or you can just click over now and read the whole thing.

OK, here’s the intro:

We’ve all thought about it, it’s one of life’s big questions:

Why did the chicken cross the road?

Some prominent thinkers have weighed in on the matter:

Plato: For the greater good.

Aristotle: To actualize its potential.

Buddha: If you ask this question, you deny your own chicken nature.

Ernest Hemingway: To die. In the rain.

Captain James T. Kirk: To boldly go where no chicken has gone before.

Bob Dylan: How many roads must one chicken cross?

Anonymous: If you saw Chuck Norris coming, you’d have crossed the road, too.

Marketers ponder a similar question: Why did their target audience cross the road?

What call to action were they responding to??

But there’s an even more basic question: how did they find the road in the first place? How did they find your post, your site, your case study?

It might have been dumb luck, but it’s more likely that someone gave them directions.

And guess what?— that someone needs to be you.

So how do you do it?– how do you direct people to your content? Here are 8 ways you may not have considered…