Cher Lloyd has unveiled a new track via American radio station Z100. Titled Oath, this relatively sweet track makes me, and many of her fans, think that she has lost the original reason why they liked her so much. I have never been a fan of the girl, but I feel this track plays so much on how she wants to be perceived as mature, that she sounds like a blubbering child once more.
Oath centers itself around a pop-acoustic guitar which is outweighed by an equally as unrealistic set of drums. Cher comes in with the least amount of bravado I've ever heard from her ... which comes across quite nicely. However, and it's a big one unfortunately, she still doesn't manage to make any sort of impression on me and the lyrics, which I assume she hasn't penned herself, are still ridiculous by anyone's standards - "Laughing so damn hard. Crashed your dad's new car." ... it's all a little childish, as always, and reminds me of when Avril Lavigne made that God awful return to music with her teenage-like single, Girlfriend.
The introduction of another female rapper adds absolutely nothing to the song. Becky Gomez, whom I've never heard of and who raps the second verse, sounds very similar to Cher and raps/sings in the same way that Cher would do ... however, she has more of a Ke$ha twang to her voice ... and if that was the desired effect, the makers of this are, simply, idiotic.
The chorus is actually kind of sweet. Although, saying that, this would explain the recent reports that Cher has been linked to. She has been playing the sweet and innocent woman in all of her current interviews ... acting as though she has found her true self and admitting that before these new songs, she was a bit of a bitch. Well, it doesn't really wash with me and I doubt you've really changed. Although I hate to think it, I expect it is all an act for the single release and the money that'll come with it. I hate to be a cynic, but, I just don't believe it.
In comparison to her old stuff though, this is a huge leap in the right direction (even if the act that comes with it is, indeed, an act). Unfortunately, Cher Lloyd was millions of miles outside of THAT right direction so THIS leap hasn't done her much good in my books. She will do well with this song as it is a lot less controversial and painful ... but I don't think it'll get past much more than her die-hard, brainwashed fans.
Paul.
Entertainment Magazine
