I have found that when I mentor new wedding planners and they start to do well, they tell me how lucky they are that they have gotten clients quickly and everything has fallen into place for them.
I like to point out to them that they actually made their own good luck. They took the time and made the effort to do the things they needed to do to open the door for opportunities.
Here are 5 things that are true for the new wedding planners who seem to have all of the luck:
1) They get out and meet lots of people
I don’t mean just going to business networking events. These wedding planners belong to social organizations, are active members at their places of worship, and are part of small social groups such as book clubs. People refer and do business with people they know, like, and trust and some of the best ways to get to know people are by participating in social activities.
2) They create good relationships with other wedding professionals
Don’t just go out and shake hands with a few vendors and take a business card, spend some time getting to know them. Successful new planners create relationships and friendships with high quality vendors who work with the brides in their niche. They share referrals and together create fabulous weddings for their brides.
3) They have a website and/or blog that addresses their niche
Their websites and blogs aren’t necessarily fancy or the most beautiful, but they look professional. They are also filled with photographs of weddings they have done and brief testimonials.
Their blog posts are topics that are of concern to the brides in their niche. Examples: how to uphold cultural traditions, if that is of interest to their brides, or how to manage work, relationships and wedding planning when they are speaking to a career minded bride.
4) They speak passionately and positively about their clients
Wedding planners who are successful love what they do and speak about their work in loving terms. They also speak respectfully about their clients and always have a friendly, positive attitude towards everyone.
5) They don’t let themselves get discouraged
I’ve mentored wedding planners who have had health issues and all sorts of things unfortunate things occur in their lives while they were building their businesses. Sometimes we’ve worked together to change niches or offer different services to accommodate their personal lives. Their business might look differently than they thought it would, however, they always persevered and got the success they wanted.
If you haven’t felt like a “lucky” new wedding planner, it’s time to get out and start making some of your own luck.
